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Google Analytics and Google Tag Manager

By WEBKINDER

Analytics & Reporting / Google Analytics Integration

Google Analytics and Google Tag Manager Review - In-Depth Analysis

Easily deploy Google Analytics or Google Tag Manager on your WordPress site. Exclude your own visits and manage tracking settings without code.

Performance Overview

WPS Score

7.07/10

User Rating

4.8/5 (based on 20+ reviews)

Active Installations

10,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

This plugin allows you to deploy Google Analytics on your website without the need to edit any code. You can choose to exclude your own visits from tracking, ensuring accurate data collection. Additionally, you have the option to ignore specific devices by setting a session cookie.

Furthermore, you can enter your Google Tag Manager ID and manage tracking settings directly through GTM. This makes it easier to control how your website interacts with Google Analytics and Tag Manager.

Your feedback is valuable to us as it helps improve the plugin. If you have any questions or feature requests, please reach out to us via [email protected].

Comparing to Alternatives

Google Analytics and Google Tag Manager plugin offers a straightforward solution for integrating Google tags into WordPress sites. Compared to other plugins, it focuses solely on tag installation without additional analytics dashboards or features.

Top alternatives

Strengths

Simple and quick setup process
Uses the latest gtag.js code from Google
Non-intrusive and lightweight, focusing only on tag installation

Weaknesses

Lacks built-in analytics dashboards or reporting features
No advanced customization options within the plugin
No dedicated support for privacy compliance features
No pro version or premium support available

User Sentiment Analysis

User feedback highlights the plugin's simplicity and effectiveness, though some express concerns about privacy and feature limitations.

Positive highlights

"Thanks for this great and simple plugin, now updated to use the latest gtag.js code from Google." – Brian Shim
"Installed and set up in less than five minutes." – sven.vonarx
"Does exactly what it should: installs google tags on your WP website. Nothing else." – Alex Buran
"Works perfect." – mdracunovodstvo
"I will be trying this plugin on some new sites in progress of being designed." – mark ball

Common complaints

Plugin is outdated regarding privacy compliance
Lacks advanced features expected in modern analytics plugins
No ongoing updates or active development noted

Weaknesses

Limited to basic tag installation only
No support for GDPR or other privacy regulations
No premium or extended functionality available

Who Should Use This?

Best for

Users who want a minimalistic and straightforward plugin to add Google Analytics and Tag Manager codes without extra features or dashboards.

Not ideal for

Those seeking comprehensive analytics dashboards, privacy compliance tools, or advanced customization within the plugin should consider other options.

Pricing & Value

Free version includes

The free version includes basic integration of Google Analytics and Google Tag Manager tags using the latest gtag.js code, enabling quick setup without additional features.

Final Verdict

Google Analytics and Google Tag Manager plugin excels in simplicity and ease of use, making it ideal for users who only need to add Google tags to their WordPress sites quickly.

However, it lacks advanced features, privacy compliance tools, and ongoing development, which may limit its usefulness for users requiring more comprehensive analytics solutions.