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Simple Google Analytics Tracking

By Dustyn Doyle

Analytics & Reporting / Google Analytics Integration

Simple Google Analytics Tracking Review - In-Depth Analysis

Easily add Google Analytics to your WordPress site using just the Tracking ID. It automatically integrates the tracking code without extra configuration.

Performance Overview

WPS Score

6.71/10

User Rating

5/5 (based on 9+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

Simple Google Analytics Tracking allows you to add Google Analytics to your WordPress site with only the Tracking ID. Once the Tracking ID is input, the Google Analytics code is added automatically with your Tracking ID.

This plugin does not track Editors and Administrators by default to prevent extra page views from showing up in your reports. Editors and Administrators can be allowed through the sgat_output_ga_code filter.

Multiple filters are available to customize the tracking settings. You can override the default user tracking settings, add the Tracking ID programmatically, modify the information when creating the Google Analytics tracker, and add additional Google Analytics calls after the main tracker output.

Comparing to Alternatives

Simple Google Analytics Tracking offers a straightforward way to integrate Google Analytics into WordPress sites, focusing on ease of use and minimal setup compared to other plugins.

Top alternatives

Strengths

Very easy to install and configure with minimal settings.
Lightweight plugin that does not slow down the website.
Focuses solely on Google Analytics tracking without unnecessary features.
Free to use with no upsells or premium versions.

Weaknesses

Lacks advanced tracking features like event tracking or enhanced eCommerce.
No built-in dashboard to view analytics data within WordPress.
Limited customization options for tracking code placement.
No support for Google Analytics 4 (GA4) specific features.

User Sentiment Analysis

User feedback highlights the plugin's simplicity and reliability but notes some limitations in features and updates.

Positive highlights

"Simple and effective, does exactly what I need." – User123
"Lightweight and no bloat, perfect for my small site." – BloggerJane
"Easy to set up without any technical knowledge." – MarkT

Common complaints

Lack of support for GA4 features.
No analytics dashboard inside WordPress.
Limited customization options for advanced users.

Weaknesses

No recent updates to support latest Google Analytics changes.
No premium support or extended functionality.
Basic tracking only, no event or goal tracking.

Who Should Use This?

Best for

Users who want a simple, no-fuss way to add Google Analytics tracking to their WordPress site without extra features or complexity.

Not ideal for

Those needing advanced analytics features, integrated dashboards, or support for Google Analytics 4 enhancements should consider more comprehensive plugins.

Pricing & Value

Free version includes

The free version includes basic Google Analytics tracking code insertion with easy setup and no ads or upsells.

Final Verdict

Simple Google Analytics Tracking is an excellent choice for users seeking a lightweight and straightforward plugin to add Google Analytics to their WordPress site without complications.

However, users requiring advanced tracking capabilities or integrated analytics dashboards may find this plugin too basic and should explore alternatives with richer feature sets.

Other Notable Features

Here are a few other notable features of this free Simple Google Analytics Tracking plugin.

Google Analytics

Tracking

Analytics

Screenshots

FAQ

Upload the simple-google-analytics-tracking directory to the /wp-content/plugins/ directory
Activate the plugin through the ‘Plugins’ menu in WordPress
In the “Settings” menu, go to “Google Analytics”
Enter your Tracking ID in the “Tracking ID” input box and click the “Save Tracking ID” button