/ Plugin Category

/ Analytics & Reporting

/ Traffic & Visitor Analytics

/ Simple Universal Google Analytics

Simple Universal Google Analytics

By Noor Alam

Analytics & Reporting / Traffic & Visitor Analytics

Reviewed by Abdul Hameid

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Simple Universal Google Analytics Review - In-Depth Analysis

Enable Universal Google Analytics tracking on your WordPress site. Add tracking code to every page easily with this Google Analytics plugin.

Performance Overview

WPS Score

6.73/10

User Rating

4.6/5 (based on 9+ reviews)

Active Installations

3,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

The Simple Universal Google Analytics plugin simplifies the process of tracking your website with Google Analytics. By entering your tracking ID in the plugin settings, you can activate universal tracking for your site.

Universal Analytics is the upgraded standard for Google Analytics that enhances data collection and organization. It allows you to understand user interactions with your content better.

This plugin offers numerous benefits, including connecting multiple devices to the same user, more accurate user counts, and access to cross-device reports. You can also manage referral sources and customize your data collection to fit your business needs.

Comparing to Alternatives

Simple Universal Google Analytics is a straightforward plugin focused on injecting Google Analytics tracking code without additional features. It competes with several other lightweight Google Analytics plugins that offer varying degrees of complexity and dashboard integration.

Top alternatives

Strengths

Extremely lightweight and minimal, avoiding site bloat
Simple to use with a focus on injecting tracking code only
No need to log into multiple sites for analytics setup
Highly rated for doing one thing well
No known security vulnerabilities

Weaknesses

Lacks advanced features and dashboards found in other plugins
No updates for over six months as of last negative review
May not work properly with WordPress versions after 5.5 according to one user
No pro version or premium support options available

User Sentiment Analysis

With a strong majority of 5-star ratings and only one negative review, users appreciate the plugin's simplicity and effectiveness. However, concerns about recent updates and compatibility have been raised.

Positive highlights

'Genius – Simple and Gets it done!' - loopline
'Lightweight & To the point' - ajinkya99
'Easy As Pie' - enfusia
'Basic and Simple' - cbarmore
'Simple' - realuseless

Common complaints

Plugin doesn't work after WordPress 5.5 and hasn't been updated for over 6 months.

Weaknesses

Lack of recent updates may affect compatibility
Limited functionality beyond basic tracking code injection
No premium support or advanced features
Potential issues with newer WordPress versions

Who Should Use This?

Best for

Users who want a no-frills, lightweight plugin solely to add Google Analytics tracking code without extra features or bloat.

Not ideal for

Users seeking advanced analytics dashboards, frequent updates, or compatibility guarantees with the latest WordPress versions.

Pricing & Value

Free version includes

The free version offers simple and effective Google Analytics tracking code injection without additional features.

Final Verdict

Simple Universal Google Analytics excels at its core purpose: injecting Google Analytics tracking code in a lightweight and straightforward manner. It is highly rated by users who value simplicity and minimalism, with no known security vulnerabilities. However, the lack of recent updates and potential compatibility issues with newer WordPress versions may be a concern for some.

While it lacks advanced features and a pro version, it remains a solid choice for users who want a basic, reliable analytics plugin without bloat. Those needing more comprehensive analytics tools or assured compatibility should consider alternative plugins.