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GA Google Analytics – Connect Google Analytics to WordPress

By Jeff Starr

Analytics & Reporting / Traffic & Visitor Analytics

GA Google Analytics – Connect Google Analytics to WordPress Review - In-Depth Analysis

Connects Google Analytics to WordPress with support for GA4 tracking code and various features.

Performance Overview

WPS Score

6.97/10

User Rating

4.9/5 (based on 158+ reviews)

Active Installations

400,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

This plugin enables Google Analytics for your entire WordPress site. It is lightweight and fast, providing a range of great features.

To enable Google Analytics 4, follow the steps to create a GA4 account and add your tracking ID to the plugin settings. Save changes and wait 24-48 hours before viewing collected data.

The plugin supports various tracking methods, including Google Analytics 4, and offers features like blazing fast performance, easy customization, and the ability to disable tracking for admin users.

For more advanced features, consider the Pro version, which includes additional options like visitor opt-out boxes and multiple tracking codes.

Comparing to Alternatives

GA Google Analytics offers a straightforward way to connect Google Analytics to WordPress, focusing on simplicity and minimalism compared to other plugins.

Top alternatives

Simple Universal Google Analytics ( WPS: 6.68)
HT Easy GA4 – Google Analytics WordPress Plugin ( WPS: 6.66)
Analytics Cat – Google Analytics Made Easy ( WPS: 6.77)

Strengths

Lightweight and minimal, avoiding unnecessary bloat.
Ability to disable tracking for admin-level users.
Simple setup that just adds the Google tracking code without complications.
Supports basic Google Analytics integration effectively.

Weaknesses

Lacks built-in eCommerce tracking capabilities.
Limited advanced features compared to some competitors.
Consent management for GDPR/EU is not robust.
Some users report connection and integration issues.

User Sentiment Analysis

User feedback highlights the plugin's ease of use and lightweight nature, but also points out some functional shortcomings.

Positive highlights

"Much lighter and less disturbing than MonsterInsights plugin while also can disable tracking of Admin-level users." – matutino
"Great plugin. It just adds the Google tracking code. No bloat. No junk. Awesome." – EBurden
"fantastic plugin mega dzięki" – piema
"😀" – Ken

Common complaints

No option to track eCommerce data.
Issues with connecting properly to websites.
Problems with GDPR/EU consent management.
Tracking code not always implemented correctly.

Weaknesses

Fails to handle consent management reliably.
Requires manual fixes in some cases.
Limited functionality for advanced analytics needs.

Who Should Use This?

Best for

Users seeking a lightweight, no-frills plugin to add Google Analytics tracking code to their WordPress site without extra features or bloat.

Not ideal for

Those needing comprehensive analytics features such as eCommerce tracking, advanced reports, or robust GDPR/EU consent management should consider other plugins.

Pricing & Value

Free version includes

The free version provides basic Google Analytics tracking code integration with options to disable tracking for admin users, delivering essential functionality without cost.

Pro version

The premium version typically offers enhanced features such as advanced tracking options, eCommerce integration, and improved consent management.

Final Verdict

GA Google Analytics is a solid choice for users who want a simple, lightweight plugin to connect Google Analytics to their WordPress site without unnecessary extras.

However, it falls short for those requiring advanced tracking features or reliable GDPR/EU consent management, where other plugins might serve better.

Other Notable Features

Here are a few other notable features of this free GA Google Analytics – Connect Google Analytics to WordPress plugin.

Google Analytics

GA4 tracking

WordPress analytics

Screenshots

FAQ

Check out the top of this page, first section provides the steps to add GA4 to your site.

By default the plugin includes the auto parameter in the tracking code:

ga('create', 'GA-123456789000', 'auto');

However some tracking techniques (such as Site Speed Sample Rate) require replacing the auto parameter. To do it:

First disable the auto parameter by adding the following code to WordPress functions or custom plugin:

// GA Google Analytics - Disable auto parameter function ga_google_analytics_enable_auto($enable) { return false; } add_filter('ga_google_analytics_enable_auto', 'ga_google_analytics_enable_auto');

Now that auto is disabled, you can replace it with your own parameter(s). For example, to implement Universal Analytics Site Speed Sample Rate, enter the following code in the plugin setting “Custom Tracker Objects”:

{'siteSpeedSampleRate': 100}

Save changes and done. The resulting tracking code will now look like this:

ga('create', 'GA-123456789000', {'siteSpeedSampleRate': 100});

So can adjust things as needed to add any parameters that are required.

Contributors and developers

“GA Google Analytics – Connect Google Analytics to WordPress” is open source software. The following people have contributed to this plugin.

Jeff Starr

Pro version Free Version Docs

WPS

6.97

Average

Pro version

Ratings

4.9 out of 5 | 158

Version

20260421

Last updated

3 weeks ago

Active installations

400,000+

WordPress version

7.0 or higher

PHP version

5.6.20 or higher

Languages

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GA Google Analytics – Connect Google Analytics to WordPress Review - In-Depth Analysis

Performance Overview

What It Does

Comparing to Alternatives

User Sentiment Analysis

Who Should Use This?

Pricing & Value

Final Verdict

Other Notable Features

Screenshots

FAQ

Contributors and developers

Ratings

Reviews (158)

Sort by:

Contributors & Developers

Interested in development?

Security Status

Secure

No Unpatched Vulnerabilities

Known Vulnerabilities (0)

WPS

6.97

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