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Analytics Insights – Google Analytics Dashboard for WordPress

By Alin Marcu

Analytics & Reporting / Traffic & Visitor Analytics

Analytics Insights – Google Analytics Dashboard for WordPress Review - In-Depth Analysis

A full-featured and entirely free Google Analytics Dashboard plugin for WordPress. Displays stats to help you to better understand your site content.

Performance Overview

WPS Score

6.8/10

User Rating

4.6/5 (based on 34+ reviews)

Active Installations

10,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Analytics Insights is a free WordPress plugin that enables site tracking using the latest Google Analytics 4 tracking code. It allows you to view key Google Analytics stats in your WordPress Dashboard.

Analytics Insights displays the reports you need on your dashboard and on the site's frontend. Audience, acquisition, behavior, engagement and real-time stats are all presented as charts within a dedicated dashboard widget.

In addition to a set of general Google Analytics stats, insights like in-depth Page reports and in-depth Post reports are available.

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

Google Analytics reports, in real-time, in your dashboard screen include real-time number of visitors, real-time number of visitors per page, and real-time device category.

The Google Analytics insights and reports you need on your dashboard and on the site's frontend include sessions, organic searches, page views, bounce rate analytics stats, locations, pages, referrers, keywords, 404 errors analytics stats, traffic channels, social networks, traffic mediums, search engines analytics stats, device categories, browsers, operating systems, screen resolutions, and mobile brands analytics stats.

Analytics Insights allows full code customization for Google Analytics tracking, including support for Accelerated Mobile Pages (AMP), cross domain tracking, ecommerce support, and user privacy oriented features.

With Analytics Insights you can easily track events like downloads, page scrolling depth, outbound links, and emails. Custom dimensions tracking of authors, publication date, categories, and tags is also possible.

As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking, including Data Layer variables such as authors, publication date, categories, tags, and user type.

This plugin is fully compatible with multisite network installs, allowing multiple setup modes for Google Analytics accounts.

Comparing to Alternatives

Analytics Insights offers a straightforward Google Analytics dashboard within WordPress, focusing on essential metrics without overwhelming users.

Top alternatives

Strengths

Simple and easy to set up and use
Provides integrated Google Analytics 4 stats directly in the WordPress dashboard
Lightweight and avoids feature bloat
Responsive and helpful customer support

Weaknesses

Lacks advanced customization options
Does not display visitor IP addresses
No premium version with extended features
Limited reporting compared to some competitors

User Sentiment Analysis

Users appreciate the plugin's ease of use and responsive support, though some have questions about specific features.

Positive highlights

"Absolutely Stellar Support!" – ljmac
"Exceptional customer service" – investocrat
"Simple and easy to use" – karlgallucks
"Works better than Jetpack stats" – franipan
"Lightweight yet powerful" – MJ Habib

Common complaints

Does not show visitor IP addresses
Limited advanced analytics features

Weaknesses

No pro version limits feature expansion
Some users desire more detailed reporting

Who Should Use This?

Best for

Users seeking a straightforward, lightweight Google Analytics dashboard integrated into WordPress without unnecessary complexity.

Not ideal for

Those needing advanced analytics features, detailed visitor data like IP addresses, or premium support options.

Pricing & Value

Free version includes

The free version includes essential Google Analytics 4 metrics displayed within the WordPress dashboard, easy setup, and responsive support.

Final Verdict

Analytics Insights is a solid choice for users who want a simple and effective Google Analytics integration within WordPress without extra complexity.

While it lacks advanced features and a premium version, its ease of use and excellent support make it a dependable option for many site owners.