GTM Kit – Google Tag Manager & GA4 integration

Description

GTM Kit puts the Google Tag Manager container code on your website so that you do not need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads, and Contact Form 7 to the data layer for use with Google Analytics 4, Facebook, and other GTM tags.

The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and does not require any coding, but it allows developers to customize the plugin as needed.

The following GA4 events are automatically included in the dataLayer for WooCommerce: view_item_list, select_item, view_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, and refund. Unlock all features with the GTM Kit Woo Add-On.

Depending on how you use Google Tag Manager, you can delay the loading of the container script until the browser is idle. This may be relevant if you are focusing on page speed. You may enter a custom domain name if you are using a custom server-side GTM container for tracking.

You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager, such as post type, page type, categories, tags, post title, post ID, post date, and post author information.

Other Notable Features

Here are a few other notable features of this free GTM Kit – Google Tag Manager & GA4 integration plugin.

Google Tag Manager

GA4

WooCommerce

Screenshots

FAQ

Contributors and developers

“GTM Kit – Google Tag Manager & GA4 integration” is open source software. The following people have contributed to this plugin.

TLA Media

Torben Lundsgaard

GTM Kit