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GTM Kit – Google Tag Manager & GA4 integration

By TLA Media

Analytics & Reporting / Google Analytics Integration

GTM Kit – Google Tag Manager & GA4 integration Review - In-Depth Analysis

Integrate Google Tag Manager and GA4 with WooCommerce and server-side support. Easy setup without coding.

Performance Overview

WPS Score

6.84/10

User Rating

4.8/5 (based on 20+ reviews)

Active Installations

30,000+

Update Frequency

Very Good It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

GTM Kit puts the Google Tag Manager container code on your website so that you do not need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads, and Contact Form 7 to the data layer for use with Google Analytics 4, Facebook, and other GTM tags.

The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and does not require any coding, but it allows developers to customize the plugin as needed.

The following GA4 events are automatically included in the dataLayer for WooCommerce: view_item_list, select_item, view_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, and refund. Unlock all features with the GTM Kit Woo Add-On.

Depending on how you use Google Tag Manager, you can delay the loading of the container script until the browser is idle. This may be relevant if you are focusing on page speed. You may enter a custom domain name if you are using a custom server-side GTM container for tracking.

You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager, such as post type, page type, categories, tags, post title, post ID, post date, and post author information.

Comparing to Alternatives

GTM Kit offers a streamlined approach to integrating Google Tag Manager and GA4, standing out among similar plugins for its ease of use and reliable performance.

Top alternatives

Strengths

Straightforward setup process with import of settings from GTM4WP.
Reliable tracking of e-commerce events, especially for WooCommerce.
Responsive and helpful customer support.
Compatibility with popular page builders like Bricks Builder.

Weaknesses

Some users report it may not work in complex network setups.
Limited advanced customization options compared to some competitors.
Occasional issues requiring support intervention.

User Sentiment Analysis

User feedback highlights the plugin's reliability and support quality, though a minority report functionality issues.

Positive highlights

'Simple, clean and works perfect!' - pawelrudkowski
'Fantastic service after we experienced an issue in our network setup.' - Mooren
'It fixed the issue with Bricks Builder right away.' - shopmaster
'Solved every issue in 5 minutes and straightforward to set up.' - bluantinoo
'Easy to configure, effective and support is helpful.' - vinnyrajput

Common complaints

Plugin did not work for some users leading to wasted time.
Requires support for resolving certain issues.
May not function properly in all hosting environments.

Weaknesses

Limited troubleshooting documentation for complex setups.
Some users experience initial setup challenges.

Who Should Use This?

Best for

Website owners and developers seeking a reliable and easy-to-configure plugin for Google Tag Manager and GA4 integration, especially those using WooCommerce or page builders like Bricks Builder.

Not ideal for

Users with highly customized or complex tracking needs who may require more advanced features or those unwilling to seek support if issues arise.

Pricing & Value

Free version includes

The free version includes essential features for integrating Google Tag Manager and GA4, with straightforward setup and basic e-commerce event tracking.

Pro version

The pro version offers advanced tracking capabilities, enhanced support, and additional customization options for complex setups.

Final Verdict

GTM Kit is a dependable and user-friendly plugin that simplifies Google Tag Manager and GA4 integration, backed by responsive support and positive user experiences.

While it may not suit every complex scenario, it provides excellent value for most users seeking effective tracking solutions with minimal hassle.