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Google Tag Manager

By George Stephanis

Analytics & Reporting / Google Analytics Integration

Google Tag Manager Review - In-Depth Analysis

The Google Tag Manager plugin simplifies the integration of Google Tag Manager by adding a field for the Account ID. It automatically outputs the necessary JavaScript code.

Performance Overview

WPS Score

6.9/10

User Rating

4.2/5 (based on 10+ reviews)

Active Installations

10,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

This plugin makes it even easier to use Google Tag Manager, adding all the code itself - all you need to do is provide the Account ID!

You can sign up for a Google Tag Manager account here.

Comparing to Alternatives

Google Tag Manager plugin offers a straightforward solution for integrating GTM into WordPress sites, focusing solely on inserting the GTM code without additional features.

Top alternatives

Google Tag Manager

Strengths

Extremely simple and lightweight, avoiding unnecessary features.
Reliable insertion of GTM code at the correct locations.
Minimal impact on site performance due to lack of extra functionality.
Quick updates to accommodate changes in Google's GTM implementation.

Weaknesses

Lacks advanced features found in other GTM plugins.
No customization options for GTM code insertion or management.
No built-in support for adding custom JavaScript variables or triggers.
Limited to basic GTM code placement without analytics enhancements.

User Sentiment Analysis

Users appreciate the plugin's simplicity and reliability, especially after recent updates that fixed previous issues.

Positive highlights

'Works great after update' - Micah Wood
'Does what it says, inserts just the GTM code at the right time' - Gagan Deep Singh
'Sin tantas complicaciones, funciona correctamente' (Simple and works correctly) - Albeiro Ochoa
'Perfect!' - stevehanlon
'Es genial y sencillo' (It's great and simple) - petterbriones

Common complaints

Lack of advanced features or customization options.
No support for adding custom JS variables easily.

Weaknesses

No hooks or actions for extending functionality.
Limited to code insertion without analytics integration.

Who Should Use This?

Best for

Users who want a no-frills, lightweight plugin to insert Google Tag Manager code without additional complexity or features.

Not ideal for

Users seeking advanced GTM management, customization options, or integration with other analytics tools will find this plugin too basic.

Pricing & Value

Free version includes

The free version provides essential functionality by inserting the GTM code correctly without any added features or options.

Final Verdict

Google Tag Manager plugin excels in simplicity and reliability, making it ideal for users who need straightforward GTM code insertion without the bloat of extra features.

While it lacks customization and advanced options, its lightweight nature and recent updates ensure it performs its core function effectively, appealing to users prioritizing ease of use.