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WP Global Site Tag

By digitalapps

Analytics & Reporting / Google Analytics Integration

Reviewed by Abdul Hameid

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

WP Global Site Tag Review - In-Depth Analysis

Global Site Tag (gtag.js) is a replacement for Google Analytics that simplifies tracking implementation. It allows for better control and integration with Google products.

Performance Overview

WPS Score

7.08/10

User Rating

5/5 (based on 2+ reviews)

Active Installations

7,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

Global Site Tag (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging, giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available.

To use gtag.js to track your site, install the plugin and activate. It is simple to install and use, making it accessible even for clients. You can configure multiple Google Analytics properties, and a minified version of the code is injected for faster loading times. The plugin is built using WordPress best practices and standards, making it great for marketing agencies and individuals.

Setting up Google Tag Manager (GTM) with gtag is easy. You can swap out the initial GA_TRACKING_ID with your GTM container ID, allowing you to keep the universal analytics tag running smoothly within GTM while having gtag in the mix.

Global Site Tag streamlines tracking across all Google products, including measurement, conversion tracking, and remarketing products. It is the new replacement for the old Google Analytics script.

Comparing to Alternatives

WP Global Site Tag is a straightforward plugin focused on Google Analytics and Global Site Tag setup, with several alternative plugins available that offer similar functionalities.

Top alternatives

Strengths

Extremely simple to use and set up
Lightweight with no bloat
Does not collect or spy on user data
Supports both Google Analytics UA code and Global Site Tag
Allows manual addition of event snippets for conversion tracking

Weaknesses

Lacks a direct Settings link in the WordPress plugins list
Limited advanced features compared to some alternatives
No pro version with extended functionalities
Requires manual addition of event snippets which may not suit all users

User Sentiment Analysis

Based on the two 5-star reviews, users appreciate the plugin's simplicity and effectiveness, with no negative reviews reported.

Positive highlights

'Very simple to setup, worked fine' - marknel
'Extremely simple to use, not bloated, does exactly what it promises' - John
'Does not spy on your data' - John
'Supports Analytics and Conversions tracking effectively' - John

Common complaints

Weaknesses

No direct Settings link in the plugin list, which can make access less intuitive
Manual addition of event snippets may be inconvenient for some users

Who Should Use This?

Best for

Users seeking a lightweight, straightforward plugin to integrate Google Analytics and Global Site Tag without unnecessary features or data collection.

Not ideal for

Users who prefer a plugin with a graphical interface for event tracking or those wanting more advanced analytics features and automated event snippet management.

Pricing & Value

Free version includes

The free version offers all core features needed to add Google Analytics UA code and Global Site Tag, including manual event snippet insertion.

Final Verdict

WP Global Site Tag excels as a simple, privacy-conscious plugin that delivers on its promise of easy Google Analytics and Global Site Tag integration. It is well-suited for users who want a no-frills solution without data tracking concerns or bloat.

While it lacks advanced features and a pro version, its clean approach and positive user feedback make it a solid choice for basic analytics needs. Users requiring more automation or advanced tracking may consider alternatives.

Other Notable Features

Here are a few other notable features of this free WP Global Site Tag plugin.

Global Site Tag

Google Analytics

Google Tag Manager

Screenshots

FAQ

Yes. Version 2 preserves it. The Analytics setup looks for an exact stream Measurement ID match and asks before making any change. If the saved value is a legacy UA- identifier, confirm current collection in GA4 Realtime before replacing or removing it.