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WP Global Site Tag

By digitalapps

Analytics & Reporting / Google Analytics Integration

WP Global Site Tag Review - In-Depth Analysis

Global Site Tag (gtag.js) is a replacement for Google Analytics that simplifies tracking implementation. It allows for better control and integration with Google products.

Performance Overview

WPS Score

6.51/10

User Rating

5/5 (based on 2+ reviews)

Active Installations

7,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

Global Site Tag (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging, giving you better control while making implementation easier. Using gtag.js lets you benefit from the latest tracking features and integrations as they become available.

To use gtag.js to track your site, install the plugin and activate. It is simple to install and use, making it accessible even for clients. You can configure multiple Google Analytics properties, and a minified version of the code is injected for faster loading times. The plugin is built using WordPress best practices and standards, making it great for marketing agencies and individuals.

Setting up Google Tag Manager (GTM) with gtag is easy. You can swap out the initial GA_TRACKING_ID with your GTM container ID, allowing you to keep the universal analytics tag running smoothly within GTM while having gtag in the mix.

Global Site Tag streamlines tracking across all Google products, including measurement, conversion tracking, and remarketing products. It is the new replacement for the old Google Analytics script.

Comparing to Alternatives

WP Global Site Tag is a straightforward plugin focused on integrating Google Analytics and Global Site Tag with minimal fuss. Compared to other analytics plugins, it offers simplicity without extra features.

Top alternatives

Strengths

Very simple and quick to set up.
Lightweight with no unnecessary features.
Does not collect or spy on user data.
Supports manual addition of event snippets for conversion tracking.

Weaknesses

Lacks a settings shortcut link in the WordPress plugins list.
No built-in dashboard or analytics reporting.
Limited customization options.
No premium version with advanced features.

User Sentiment Analysis

Users appreciate the plugin's simplicity and effectiveness, though some note minor usability improvements could be made.

Positive highlights

"Super easy to install and setup." - marknel
"Extremely simple to use, not bloated." - John
"Does exactly what it promises." - John
"No spying on your data." - John

Common complaints

Settings link not available directly in the plugins list.
Requires manual addition of event snippets for tracking.
No analytics dashboard within the plugin.

Weaknesses

Limited user interface convenience.
No advanced features or customization.
No premium support or updates beyond the free version.

Who Should Use This?

Best for

Users who want a lightweight, no-frills plugin to add Google Analytics and Global Site Tag tracking codes quickly and securely without extra features.

Not ideal for

Users looking for an all-in-one analytics dashboard, detailed reporting, or advanced tracking options will find this plugin too basic.

Pricing & Value

Free version includes

The free version includes basic integration of Google Analytics UA code and Global Site Tag with manual event snippet support.

Final Verdict

WP Global Site Tag excels as a simple, privacy-conscious plugin for adding Google Analytics and Global Site Tag codes without unnecessary complexity.

While it lacks advanced features and a built-in dashboard, its ease of use and lightweight design make it a solid choice for users needing straightforward analytics integration.

Other Notable Features

Here are a few other notable features of this free WP Global Site Tag plugin.

Global Site Tag

Google Analytics

Google Tag Manager

Screenshots

FAQ

Yes. Version 2 preserves it. The Analytics setup looks for an exact stream Measurement ID match and asks before making any change. If the saved value is a legacy UA- identifier, confirm current collection in GA4 Realtime before replacing or removing it.