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Better Google Analytics

By digitalpoint

Analytics & Reporting / Traffic & Visitor Analytics

Reviewed by Abdul Hameid

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Better Google Analytics Review - In-Depth Analysis

Easily integrate Google Analytics into your WordPress site. Track user engagement, events, and more with a real-time dashboard.

Performance Overview

WPS Score

6.84/10

User Rating

4.2/5 (based on 34+ reviews)

Active Installations

2,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

The Better Google Analytics plugin allows you to easily add Google Analytics code to your website and gives you the power to track virtually everything. Better Google Analytics includes heat maps, reports, charts, events and site issue tracking in your WordPress admin area without the need to log into your Google Analytics account.

Better Google Analytics allows you to manage your Google Analytics account from within your WordPress admin area. You can create and edit Google Analytics Goals easily.

In addition, Better Google Analytics makes A/B testing simple with no code required. You can find what variations work best for your site using Google Analytics Content Experiments.

The plugin can automatically configure your Google Analytics account to maximize tracking with minimal effort. It can create a new Web Property within your selected Google Analytics account if needed, all with a single click.

Better Google Analytics utilizes all the latest features of Google Analytics, including event tracking, campaign tracking, and social engagement tracking. It also tracks users visiting AMP pages on your site.

If you link your Google Analytics account, the plugin can make extensive use of the Google Analytics API to provide numerous reporting options, both historical and real-time. The API calls are cached for speed.

Better Google Analytics is fully compatible with multisite network setups, ensuring a seamless experience across your sites.

Comparing to Alternatives

Better Google Analytics offers a solid Google Analytics integration with a straightforward interface, standing out among several alternatives available for WordPress users.

Top alternatives

Strengths

Simple and easy to use interface appreciated by users
Provides live visitor view which is valued by customers
Free version includes many useful features
Good plugin stability with no reported security vulnerabilities
Positive user feedback highlights reliability and usefulness

Weaknesses

User interface and report views look outdated to some users
Lack of recent updates noted by users
No detailed installation guide included within the plugin
Limited advanced features in free version compared to some competitors

User Sentiment Analysis

With a strong majority of 5-star ratings and very few low ratings, users generally express high satisfaction with Better Google Analytics, praising its simplicity and functionality.

Positive highlights

"Very good plugin, I've been using it for almost a year" – phillt
"The plugin is awesome from the screenshot" – Rajeesh
"Amazing plugin for Google Analytics!" – markreagan
"Simple and nice working" – WebMat
"The live view of visitors is the reason our customers like this plugin" – jeroenvip

Common complaints

Weaknesses

Interface and report views appear outdated
Lack of recent updates
No built-in installation guide
Free version has limited advanced features

Who Should Use This?

Best for

Users seeking a straightforward, reliable Google Analytics plugin with essential features and a live visitor view without needing complex setup or advanced analytics.

Not ideal for

Users who want a modern interface, frequent updates, or advanced analytics features may find this plugin less suitable and might prefer alternatives with more frequent development and richer features.

Pricing & Value

Free version includes

The free version offers a solid set of features including live visitor tracking and basic analytics reports, providing good value for users needing essential Google Analytics integration.

Pro version

The pro version typically includes advanced analytics features, enhanced reporting, and possibly priority support, although specific premium features are not detailed in the briefing.

Final Verdict

Better Google Analytics is a dependable and user-friendly plugin that delivers essential Google Analytics functionality with a focus on simplicity and live visitor tracking. It enjoys strong positive user feedback and maintains a low security risk profile, making it a safe choice for most WordPress users.

However, the plugin's interface feels outdated and lacks recent updates, which may deter users seeking a modern experience or advanced features. While the free version is valuable, users requiring more sophisticated analytics might consider exploring other alternatives.

Other Notable Features

Here are a few other notable features of this free Better Google Analytics plugin.

Google Analytics

Tracking

Statistics

Screenshots

FAQ

You need a WordPress site (of course), running WordPress 3.8 or higher and a Google Analytics account (which is free over here if you don’t already have a Google Analytics account).