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Optin Forms – Simple List Building Plugin for WordPress

By FancyThemes

Marketing & Advertising / Email Marketing & Campaigns

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Optin Forms – Simple List Building Plugin for WordPress Review - In-Depth Analysis

Create beautiful optin forms easily for your blog. Customize designs and add forms with a simple click.

Performance Overview

WPS Score

6.82/10

User Rating

4.6/5 (based on 72+ reviews)

Active Installations

2,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

3 / 10 (Low Risk) It is calculated using the weighted average of all versions.

What It Does

Create beautiful optin forms with ease!

Optin Forms allows you to create stunning optin forms for your blog or website, without the need to know any HTML or CSS. Simply select your email solution, pick a form design and customize its appearance. Add your form to your posts and pages with a simple mouse-click, or use a shortcode to add it to specific posts and pages.

Optin Forms works with various email solutions including AWeber, iContact, MailChimp, GetResponse, MadMimi, Interspire Email Marketer, ConvertKit, and MailerLite.

Optin Forms comes with five beautiful form designs that are fully customizable. You can easily change all texts, fonts, and font sizes. Change the colors of any element by selecting a new value from the color picker.

This plugin has been featured on various sites, showcasing its effectiveness in building email lists.

Translations are available for Optin Forms, allowing you to translate it into your language.

If you are looking for other alternatives, check out articles on the best list building plugins and guides on how to install WordPress and choose the best WordPress hosting.

Comparing to Alternatives

Optin Forms is a popular list building plugin with several alternatives available that offer similar popup and opt-in form functionalities.

Top alternatives

Strengths

Simple and user-friendly interface for building opt-in forms
Minimal impact on website speed as noted by users
Responsive and effective support team
High user rating indicating general satisfaction
Free to use with no paid version required

Weaknesses

Known low severity security vulnerabilities fixed in recent versions
Some users report inconsistent email sign-up performance
Limited to one form at a time according to user queries
No pro version with advanced features available

User Sentiment Analysis

With a strong 4.6 out of 5 rating from 72 reviews, most users praise the plugin's simplicity and support, though a small portion report issues with email sign-ups and site errors.

Positive highlights

"The best plugin ever!" – Max
"Great plugin, no problem so far. No impact on speed." – wol
"Unbelievable Support!" – Traprock
"Love this plugin, but is there a way to make more than one form at a time?" – cabel983

Common complaints

Inconsistent acceptance of email addresses during sign-up
Plugin website issues including 404 errors and expired HTTPS certificate

Weaknesses

Security vulnerabilities were present but have been fixed in recent updates
Limited multi-form support
Some users experience inconsistent form performance

Who Should Use This?

Best for

Users seeking a straightforward, lightweight, and free WordPress plugin for building simple opt-in forms without needing advanced features.

Not ideal for

Users requiring multiple simultaneous forms, advanced customization, or those concerned about past security vulnerabilities may want to consider alternatives or wait for further updates.

Pricing & Value

Free version includes

The free version offers essential opt-in form building features with no apparent restrictions, providing good value for basic list building needs.

Final Verdict

Optin Forms is a highly rated, easy-to-use plugin ideal for users wanting simple list building without cost. Its strong support and minimal impact on site performance are notable strengths. However, some users report inconsistent email sign-up behavior and the plugin has had low severity security issues that have been addressed in recent updates.

While it lacks a pro version and advanced multi-form capabilities, it remains a solid choice for basic needs. Users with more complex requirements or concerns about past vulnerabilities should consider alternatives or monitor future plugin updates.