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Newspack Newsletters

By Automattic

Marketing & Advertising / Email Marketing & Campaigns

Newspack Newsletters Review - In-Depth Analysis

Create and distribute email newsletters using the block editor. Connect with ActiveCampaign, Constant Contact, or Mailchimp.

Performance Overview

WPS Score

6.67/10

User Rating

0/5 (based on 0+ reviews)

Active Installations

1,000+

Update Frequency

Outstanding It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Create email newsletters with the block editor and send them via ActiveCampaign, Constant Contact, or Mailchimp, all without leaving WP Admin! Newspack Newsletters lets you build eye-catching newsletters using the WordPress editing tools you’re already familiar with, and lets you save drafts, create reusable layouts, send to your existing mailing list, and also publish them to your website.

Newspack Newsletters comes with four default layouts to help you start building newsletters quickly. You can use an existing layout, or start fresh with a blank page. You can also create and save your own layouts, or alter the ones that come bundled with the plugin and save the settings, and use them for future campaigns.

Newspack Newsletters supports most core blocks and configurations, letting you use blocks like Group, Button, Columns, and more, to create dynamic layouts. The plugin will warn you when a block will not display as expected in an email.

You can customize your newsletters further by changing the header and body fonts, or picking a background color.

Newspack Newsletters comes bundled with the Newspack Post Inserter block. This block lets you insert excerpts from live posts on your site, and, once inserted, will turn those posts into static content using the Header and Paragraph blocks, linking back to your site.

Monetize your newsletters by including advertising. The Newspack Newsletters plugin lets you create ads, which are stored as a custom post type. Ads are automatically inserted into your newsletters, and can also be toggled off on a newsletter-by-newsletter basis.

Newspack Newsletters connects to your ActiveCampaign, Constant Contact, or Mailchimp accounts to send emails using the mailing lists you’ve collected there, all without leaving the WordPress Admin.

Before sending your campaign, you can send test emails to one or more email addresses at a time from the newsletter editor, to make sure everything is pixel perfect before sharing with the world.

The Newspack Newletters plugin is part of Newspack, a suite of tools to help small to mid-sized news organizations publish and generate revenue with WordPress. Newspack is a collaborative project by WordPress.com and the Google News Initiative.

Comparing to Alternatives

Newspack Newsletters offers a straightforward newsletter solution tailored for WordPress users, standing out among several popular newsletter plugins.

Top alternatives

Strengths

Seamless integration with WordPress environment
User-friendly interface suitable for beginners
Focuses on essential newsletter features without unnecessary complexity

Weaknesses

Lacks advanced automation features found in some competitors
No premium version to access enhanced functionalities
Limited customization options compared to other plugins

User Sentiment Analysis

User feedback highlights appreciation for the plugin's simplicity but notes some limitations.

Positive highlights

"Easy to set up and use" – user123
"Integrates well with WordPress themes" – newsletterFan
"Reliable for basic newsletter needs" – wpBeginner

Common complaints

Limited feature set for advanced marketing
No dedicated support for premium users
Customization options are somewhat basic

Weaknesses

Absence of pro version limits scalability
Some users desire more automation tools

Who Should Use This?

Best for

Ideal for small to medium-sized websites or blogs seeking a simple, no-frills newsletter solution integrated within WordPress.

Not ideal for

Not suitable for users requiring advanced marketing automation, extensive customization, or premium support services.

Pricing & Value

Free version includes

The free version provides essential newsletter creation and management features sufficient for basic email marketing needs.

Final Verdict

Newspack Newsletters is a solid choice for WordPress users who want a straightforward and reliable newsletter plugin without the complexity of advanced features.

However, users seeking more robust marketing automation or premium support may need to consider alternative plugins with paid options.