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/ Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation

Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation

By Sumo

E-commerce & Shopping / Email Marketing & Campaigns

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation Review - In-Depth Analysis

BDOW! (formerly Sumo) is a powerful pop-up and form tool for WordPress, helping businesses grow their email lists and increase conversions.

Performance Overview

WPS Score

6.93/10

User Rating

4.2/5 (based on 519+ reviews)

Active Installations

10,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

BDOW! (formerly Sumo) is the best free pop-up and form tool for WordPress websites. Over 30,000 online businesses use BDOW! to grow a bigger email list and turn leads into conversions.

Use BDOW! to create stunning, intelligent forms and pop-ups. Use advanced targeting rules to display the right offer to the right visitors. Easily increase conversion rates using built-in A/B testing. Choose from professionally designed templates to get started quickly.

Integrate with your favorite tools like ConvertKit, Flodesk, Mailerlite, and many others. Create autoresponders to deliver content upgrades and connect with your audience. BDOW! seamlessly integrates with WooCommerce to create unique offers and discounts that help increase your average order value and reduce cart abandonment.

Manage all your websites from a single dashboard, making it easy for agencies and designers to manage their own sites and client sites from one place. BDOW! is fast, secure, and SEO-friendly, compliant with GDPR and the latest SEO guidelines from Google.

Get set up in minutes and use BDOW! for free. Your success is our success, with dedicated customer support to help you grow your business.

Comparing to Alternatives

Website Pop-up Builder by BDOW! offers a popular solution for pop-ups and email opt-ins but faces strong competition from several well-established alternatives in the WordPress popup plugin space.

Top alternatives

Strengths

High user rating with over 500 reviews and a majority positive feedback.
Offers a variety of pop-up and form options for lead generation and email opt-ins.
Integrates with external services via their website interface.
No paid version, providing a fully free solution for users.
Relatively easy to set up for basic pop-up needs.

Weaknesses

Known security vulnerability fixed only in recent update, indicating past risk.
Plugin can slow down site performance significantly.
Difficult to uninstall completely, with pop-ups sometimes persisting after removal.
Limited configuration options directly within WordPress admin, requiring use of external site.
Reported poor customer support and unresponsive technical assistance.

User Sentiment Analysis

With a 4.2 average rating from 519 users, most feedback is positive, but nearly 19% of ratings are 1 or 2 stars, highlighting significant user frustrations.

Positive highlights

"Easy to use and effective for capturing emails." - positive user feedback
"Good variety of pop-up templates and customization options."
"Integrates well with other marketing tools via Sumo website."
"Free to use with no immediate upsell pressure."

Common complaints

Plugin causes significant site speed degradation.
Difficult or impossible to fully uninstall pop-ups after plugin removal.
Poor or non-responsive customer support.
Plugin interface forces users to manage settings on external website, not within WordPress.
Compatibility issues with latest WordPress versions causing functionality failures.

Weaknesses

Security vulnerability history with a medium severity CSRF issue.
High resource usage impacting site performance.
Limited in-dashboard configuration leading to user inconvenience.
Uninstall process is problematic, causing persistent pop-ups.

Who Should Use This?

Best for

Users seeking a free, straightforward pop-up and lead generation tool who are comfortable managing settings via an external website and do not require extensive in-dashboard customization.

Not ideal for

Users who prioritize site speed, need reliable and responsive customer support, want full control within WordPress admin, or require easy uninstallation and removal of all plugin data.

Pricing & Value

Free version includes

The free version includes access to all core pop-up and email opt-in features without a paid upgrade option.

Final Verdict

Website Pop-up Builder by BDOW! is a popular free option for creating pop-ups and email opt-in forms, with a strong user base and many positive reviews. However, it suffers from significant drawbacks including performance issues, difficult uninstallation, and reliance on external site management, which may frustrate many users.

Given its known security vulnerability history and reported poor customer support, users seeking a robust, reliable, and fully integrated WordPress popup solution may find better alternatives among the available plugins. This plugin is best suited for those prioritizing free access and basic functionality over advanced features and support.

Other Notable Features

Here are a few other notable features of this free Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation plugin.

email opt-ins

lead generation

pop-up forms

Screenshots

FAQ

No, this plugin loads asynchronously to have minimal impact on website performance.

Contributors and developers

“Website Pop-up Builder by BDOW! (formerly Sumo): Pop-ups + forms for email opt-ins and lead generation” is open source software. The following people have contributed to this plugin.