/ Plugin Category

/ Marketing & Advertising

/ Pop-ups & Lead Generation

/ Promolayer – Popup Builder & Abandonment Preventer

Promolayer – Popup Builder & Abandonment Preventer

By Promolayer Popup Builder

Marketing & Advertising / Pop-ups & Lead Generation

Promolayer – Popup Builder & Abandonment Preventer Review - In-Depth Analysis

Promolayer is a powerful popup builder designed to boost conversions and subscriptions. Create engaging popups, banners, and slide-ins with ease. Optimize your campaigns using A/B testing and advanced targeting.

Performance Overview

WPS Score

6.72/10

User Rating

5/5 (based on 5+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Promolayer helps you rapidly create popups, slide-ins, spin the wheels, banners and more on your website. Continuously optimize and improve with Promolayer's A/B testing tools.

Promolayer offers no-nonsense ease of use and actionable data-forward reporting. You can create beautiful contact forms, signup forms, newsletter forms, and optins in just 2 minutes. Advanced targeting rules, triggers and exclusions are all included.

How Promolayer can help your growth

Grow your email list at 3x the usual rate with spin to wins (coupon wheels). Capture more leads with beautiful popups. Prevent missed conversions with realtime email correction. Get more sales and create FOMO with countdown timers. Increase your average order value by cross-selling and upselling using slide in popups. Recover abandoning users with exit intent full screen popups. Increase engagement with gamification. Guide customers with banners and slide-ins. Boost your subscription rate with teasers that allow reopening of popups.

Promolayer includes 12 built in starting points. Welcome spin to win (coupon wheel). The highest converting way to grow your email list. Welcome popups. The most flexible way to grow your email list. Welcome slide-ins. Capture emails without blocking the whole UI. Cart savers. Catch shoppers before they abandon your site. Exit email capture. Ensure you get the most out of every visitor to your site. Notification. Sale started? New blog post? Change of hours? Communicate with your customers. Free shipping bar. Increase your average order value by showing free shipping to your customers. Countdown timers. Timed sales are the best way to create FOMO. Urgency drives sales and increases CVR. Lead generation. Collect names, phone numbers, emails and more. Covid notifications. Communicate your policies easily. Cross sell starters. Increase AOV by targeting product pages and introducing related products. Cookie notifications. Stay compliant with Cookie notifications.

Didn’t find the starter you needed? Promolayer has over 100 templates to choose from that can be fully customized to match your brand and needs.

Promolayer integrates natively with Mailchimp and Klaviyo. A webhook is available to send data through Zapier to thousands of other services such as Active Campaign, Aweber, Campaign Monitor, Constant Contact, Drip, Gmail, Hustle, Mailchimp, Ontraport, Outlook, Salesforce, Sendinblue, WP Fusion, Zoho, Hubspot etc.

Promolayer is designed from the ground up for conversion rate optimization. However, it was created in Japan and has grown to fully support both English and Japanese, bringing world-class Japanese design sense and customer service to the global market.

Comparing to Alternatives

Promolayer offers a robust popup building experience with several direct alternatives available in the WordPress ecosystem. These alternatives provide similar popup and lead generation functionalities, allowing users to choose based on specific needs and preferences.

Top alternatives

Strengths

User-friendly interface with goal-based template selection for quick setup
Comprehensive free version with all features enabled
Excellent customer support with fast and kind responses
Ability to insert custom images and characters into popups
Includes analytics and preview features for design refinement

Weaknesses

Has a known medium-level security vulnerability fixed only in version 1.1.1
No clearly promoted pro or paid version limits advanced feature expansion
Limited total number of ratings available for broader consensus
Relatively higher security risk score compared to some competitors

User Sentiment Analysis

The plugin holds a perfect 5-star rating from all reviewers, indicating strong user satisfaction and positive reception. Users consistently praise its ease of use, feature set, and support quality.

Positive highlights

'Easy to use popup-builder, great support' - wpdeveloperguy
'The best plugin! It has all I need and it's developing new features.' - martinayaneva
'Free yet highly customizable with original character insertion' - wanfeel
'Simple to install and operate with full feature access in free version' - abphone
'Amazing service with responsive real-person support' - dfjmarkets

Common complaints

Weaknesses

Security vulnerability prior to version 1.1.1
No paid version limits advanced feature options
Limited number of total reviews for comprehensive feedback

Who Should Use This?

Best for

Users seeking a free, fully featured popup builder with easy setup and excellent customer support will find Promolayer ideal, especially small business owners and individual site operators.

Not ideal for

Those requiring advanced premium features or who prioritize plugins with a long track record of security may want to consider alternatives or ensure they update to the latest secure version.

Pricing & Value

Free version includes

The free version includes all core features such as popup creation, customization, analytics, and preview capabilities, making it highly valuable without cost.

Final Verdict

Promolayer stands out as a highly user-friendly and feature-rich popup builder with excellent support and a fully functional free version. Its perfect user ratings reflect strong satisfaction among a small but positive user base.

However, users should be aware of a past security vulnerability that has been fixed in the latest update and the absence of a paid version for advanced features. Overall, it is a great choice for those needing a reliable free popup solution with responsive support.

Other Notable Features

Here are a few other notable features of this free Promolayer – Popup Builder & Abandonment Preventer plugin.

Popup builder

Abandonment prevention

Spin to win

Screenshots

FAQ

Our plugin lets us tighten our integrations with WordPress. Aside from one-click installation and auto domain re-configuring when you migrate between environments our plugin also allows for automatic coupon generation and cart integrations with WooCommerce which wouldn’t be possible without a plugin.

If you don’t want to use the plugin you can sign up for a generic account at promolayer.io and just copy paste a single line of code in. Please be aware in doing so you will not have access to all auto configurations and coupon / cart integrations.