Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popups Builder Review - In-Depth Analysis
Popup Maker is a powerful tool for creating popups, modals, and overlays to enhance sales and marketing efforts. It offers unlimited popups and impressions without a monthly fee.
Performance Overview
User Rating
4.9/5 (based on 4510+
reviews)
Active Installations
700,000+
Update Frequency
Very Good
It is calculated using the weighted average of same category
plugins.
Security Score
6.8 / 10
(Medium Risk)
It is calculated using the weighted average of all versions.
What It Does
Popup Maker empowers you to create stunning popups, modals, and overlays in minutes. Whether you are a beginner or a pro, this versatile toolkit makes it easy to boost your WordPress site's engagement.
Transform your WordPress site into a conversion powerhouse! Create targeted campaigns using popups, exit-intent forms, slide-ins, and smart banners to skyrocket your revenue and build your email list faster than ever.
With Popup Maker, you have the ultimate popup builder toolkit at your disposal to create any type of popup in minutes. It integrates with popular form plugins and offers advanced targeting options to ensure your messages reach exactly who needs to see them.
Comparing to Alternatives
Popup Maker is one of the most established popup builders in the WordPress space, competing with a wide field of opt-in, lead-gen, and gamified popup tools. Its strength lies in a mature free feature set and broad compatibility, while alternatives often differentiate through gamification, ecommerce-specific triggers, or more modern visual builders.
Strengths
- Generous free version with Gutenberg support and no forced branding
- Long track record and large, active install base
- Flexible targeting and trigger options praised by long-term users
- Lightweight performance compared to some heavier popup builders
- Responsive support team according to several reviewers
Weaknesses
- Some users report a steep learning curve and non-intuitive UX
- Compatibility friction with certain page builders like Divi 5
- Lacks advanced date-based post targeting that competitors may offer
- History of repeated security patches suggests ongoing code scrutiny needed
User Sentiment Analysis
With 4,505 ratings and an overwhelming 94.9% five-star share, Popup Maker enjoys strong overall goodwill. Only 1.7% of reviews fall into the 1-2 star range, and recent reviews are dominated by praise for ease of use and reliability, though a handful of vocal detractors report significant frustration.
Positive highlights
- "Easy to use, customizable, great program... more like six stars!" — krassza
- "Very lightweight, easy to use, and backed by good support" — shayt
- "Almost everything you could desire in its free version, even Gutenberg support" — Przemek
- "I searched and tried several from this directory and all the others either didn't work or you had to show their branding" — Kimberly D.
- "Excellent functionality and a great balance between free and premium features" — jedes
Common complaints
- A large branding logo in the plugin dashboard listing feels intrusive and unnecessary
- Compatibility issues with Divi 5 broke previously working popup setups
- Confusing or non-intuitive user interface makes setup difficult for some users
- Display and theme settings reported as non-functional or broken for certain configurations
Weaknesses
- A notable history of security vulnerabilities, including a recent unauthenticated stored XSS issue and past critical-severity flaws
- Repeated contributor-level stored XSS vulnerabilities suggest recurring code review gaps
- Occasional reports of core functionality (themes, display settings) failing entirely for some users
Who Should Use This?
Best for
Popup Maker suits WordPress site owners who want a capable, no-frills popup builder with strong free functionality, including Gutenberg compatibility and flexible targeting, without vendor branding forced onto their site. It's a solid fit for users comfortable spending some time learning its settings.
Not ideal for
Users wanting an instantly intuitive drag-and-drop experience, or those running newer page builders like Divi 5 without configuration adjustments, may find friction. Given the plugin's long history of patched vulnerabilities, security-conscious site owners should ensure they stay strictly up to date with releases.
Pricing & Value
Free version includes
The free version offers a genuinely usable popup builder with Gutenberg support, flexible triggers and targeting, and no mandatory branding, which reviewers frequently highlight as a standout compared to competitors that gate basic features behind a paywall.
Pro version (99 - 249 USD / year)
The Pro version typically extends the free base with advanced targeting conditions, additional triggers and analytics, deeper integrations with email marketing and automation tools, and more sophisticated design and A/B testing capabilities aimed at conversion optimization.
Final Verdict
Popup Maker remains a trusted, widely used popup solution backed by strong user sentiment and a generous free tier. Most reviewers praise its ease of use, lightweight footprint, and fair balance between free and premium functionality, though a minority report real frustration with UX complexity and page-builder compatibility issues.
The plugin's long vulnerability history, including a recently patched unauthenticated XSS flaw, is a legitimate consideration for security-conscious users, even though the developers have consistently issued fixes. For most standard use cases, keeping the plugin updated should mitigate risk, making Popup Maker a solid choice among its many alternatives, provided users prioritize timely updates.
Other Notable Features
Here are a few other notable features of this free
Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popups Builder plugin.
FAQ
People who use Popup Maker to grow their email list have found many creative ways to do so. Some of the most common popups include:
- Exit-intent popups – Asking for an opt-in when someone goes to leave your site, sometimes for a discount or PDF
- Content upgrade popups – Provide more value from your blog posts by giving visitors more resources in exchange for their email address within an optin popup
- White paper popups – Provide industry reports or other white papers using forms within a popup
Even better, Popup Maker integrates with all the most popular form plugins so you can easily embed a form you have already created right into your popups!
Many people don’t consider popups when trying to find ways to increase conversion rates and revenue on their WooCommerce site but they are actually very effective.
Some popups we have seen work well for ecommerce sites include:
- Cross-sell popups – recommending a companion product when viewing or adding a product to their cart
- Upsell popups – recommending a higher-tier product when viewing or adding a product to their cart
- Cart abandonment popups – offering discounts or support when someone is about to leave the checkout page
You can find our documentation over on our docs site
Using “cookies”, you can set up how long until the popup opens again, if ever. Review our cookies documentation
Using “conditions”, you can specify where the popup will be shown. Check out our conditions documentation
There are several common causes for this, check this guide for help resolving it.
Please report security bugs found in the source code of the Popup Maker plugin through the Patchstack Vulnerability Disclosure Program. The Patchstack team will assist you with verification, CVE assignment, and notify the developers of this plugin.
Contributors and developers
“Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popups Builder”
is open source software. The following people have
contributed to this plugin.
