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WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce

By Maarten B

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce Review - In-Depth Analysis

Grow your sales and email list with a gamified spin wheel. Offer visitors a chance to win prizes and coupons.

Performance Overview

WPS Score

6.72/10

User Rating

4.9/5 (based on 81+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Grow your email list or increase your sales by offering your visitors a chance to win a coupon or other prizes through spinning the wheel of fortune. Users have reported a 200% increase in signup rates after installing this spin to win plugin.

This plugin features beautiful predefined themes and allows you to capture emails into MailChimp. You can create multiple wheels and configure the chance of winning for each slice. Each of the wheel's 12 slices can be customized separately, allowing for a mix of losing slices, discounts, or links to products or pages.

Control when to show the popup and enjoy compatibility in any language. You have complete control over the content displayed in the popup, including text and buttons. The plugin is GDPR-ready and includes the ability to log wins and losses in a separate log file.

For premium features, you can create your own themes, seasonal themes, and enjoy full WooCommerce integration. The plugin supports various email marketing services and offers extensive customization options.

Comparing to Alternatives

WP Optin Wheel stands out in the gamified opt-in email marketing niche, but there are notable alternatives offering similar features.

Top alternatives

Strengths

Highly engaging gamified opt-in experience with a spin-the-wheel feature
Easy to set up and customize with many options
Responsive and effective customer support
Integration with WooCommerce and WordPress
Pro version offers advanced control over wheel placement and prize management

Weaknesses

Past security vulnerabilities requiring updates
Some users report lack of documentation
Limited free version features compared to pro
Occasional license activation issues reported

User Sentiment Analysis

With a 4.9 out of 5 rating from 81 reviews, users overwhelmingly praise the plugin, though a small minority express concerns.

Positive highlights

'Nice support and fast answer to solve any problem' – hiagency
'Very easy to setup, no issues other than user error; support was extremely fast and proficient' – bingfischer
'Very attractive plugin, easy to set up and efficient help center' – christelle017
'The plugin has a lot of options, very easy to customize, and great technical support' – d_alinus2004
'Amazing support after license activation problem' – maryloudescotils

Common complaints

No help from support and lack of documentation reported by one user

Weaknesses

Past medium-level security vulnerabilities fixed in recent updates
Documentation could be improved
License activation issues reported by some users

Who Should Use This?

Best for

Marketers and website owners looking to increase email opt-ins through engaging gamified experiences, especially those using WooCommerce or WordPress.

Not ideal for

Users who require extensive documentation or who are highly sensitive to security risks without frequent plugin updates.

Pricing & Value

Free version includes

Basic gamified opt-in wheel functionality suitable for simple campaigns and events.

Pro version

Advanced features including more control over wheel placement, prize management, and enhanced customization options.

Final Verdict

WP Optin Wheel offers a highly engaging and effective gamified opt-in solution with excellent user support and a strong feature set, especially in its pro version. While it has had some security vulnerabilities in the past, these have been addressed in recent updates, making it a reliable choice for most users.

Though documentation and license activation issues have been noted, the overwhelmingly positive user feedback and competitive pricing make WP Optin Wheel a top contender among gamified opt-in plugins, particularly for WooCommerce and WordPress users seeking to boost email marketing efforts.

Other Notable Features

Here are a few other notable features of this free WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce plugin.

Gamification

Optin

Spin Wheel

Email Marketing

WooCommerce

Screenshots

Contributors and developers

“WP Optin Wheel – Gamified Optin Email Marketing Tool for WordPress and WooCommerce” is open source software. The following people have contributed to this plugin.