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Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms

By optinlyhq

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms Review - In-Depth Analysis

Optinly is a powerful WordPress popup plugin designed to capture leads and boost conversions. With 75+ templates and advanced triggering options, it enables users to create effective popup campaigns effortlessly.

Performance Overview

WPS Score

6.8/10

User Rating

4.3/5 (based on 16+ reviews)

Active Installations

700+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Optinly is the best goal-based WordPress popup plugin that helps you capture more leads, engage your audience, and increase sales on the go. With Optinly’s popup builder plugin, you can create responsive popup forms in under a few minutes, thanks to the readymade free website popup templates.

Optinly comes with different types of popup forms like email popups, spin the wheel popups, fullscreen overlays, countdown popups, and more. This helps you achieve all your business goals with extreme ease and comfort.

Optinly’s built-in popup editor allows you to customize the WordPress popup templates to a very high level. You can create website popups that reflect your brand and ideas. It also offers advanced popup display rules to help you capture more leads and increase sales effectively.

Comparing to Alternatives

Optinly competes in the popup and opt-in form plugin space with several notable alternatives offering similar features.

Top alternatives

Strengths

Easy to use interface with live preview feature
Lightweight and fast loading compared to some premium alternatives
Effective for growing email lists and capturing leads
Completely free to use with no upfront cost
Supports gamification and exit intent popups

Weaknesses

Free version has limited integrations and features compared to paid plugins
Some users find the free version almost useless without upgrades
Security vulnerabilities have been identified and fixed in past versions
Lacks a clearly promoted pro version with advanced features

User Sentiment Analysis

With a strong majority of 5-star ratings and few low ratings, users generally appreciate Optinly's ease of use and effectiveness, though some express dissatisfaction with the free version's limitations.

Positive highlights

'Excellent Popup plugin I have used' - Ramesh
'Best Plugin Ever I saw' - WillS Bret
'Does the job. Easy to use!' - gsotiriou
'Simple and Great' - Hardy

Common complaints

Free version is almost useless compared to other popup builder plugins

Weaknesses

Limited functionality in free version
Past security issues including missing authorization and CSRF vulnerabilities
No clearly promoted paid version with enhanced features

Who Should Use This?

Best for

Users seeking a free, lightweight, and easy-to-use popup plugin to grow their email list without upfront costs.

Not ideal for

Those needing advanced integrations, robust features, or who require a plugin with no history of security vulnerabilities.

Pricing & Value

Free version includes

The free version offers essential popup and opt-in form features with live preview and basic campaign types.

Final Verdict

Optinly is a solid choice for users looking for a free and easy-to-use popup plugin that effectively helps grow email lists. Its lightweight design and live preview feature are notable strengths, making it accessible for beginners and those on a budget.

However, the plugin's free version has limited integrations and features, and past security vulnerabilities may concern some users. Those needing advanced functionality or guaranteed security might consider alternatives with clearer premium offerings and stronger security records.

Other Notable Features

Here are a few other notable features of this free Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms plugin.

Exit intent

Newsletter popups

Lead generation

Popup campaigns

Gamification

Screenshots

FAQ

Yes. Optinly is a free WordPress popup plugin that comes with sophisticated features. With pre-existing growth marketing goals, templates and advanced display rules, you can create popups on the go with Optinly.

Contributors and developers

“Optinly – Exit Intent, Newsletter Popups, Gamification & Opt-in Forms” is open source software. The following people have contributed to this plugin.