WP Fusion Lite – Marketing Automation and CRM Integration for WordPress

Description

WP Fusion Lite synchronizes your WordPress users with leading CRMs and marketing automation systems. It keeps user profiles in sync with CRM contact records and lets you protect site content based on CRM tags.

This plugin automatically creates new contacts in your CRM when users register in WordPress. You can restrict access to site content using tags and lists in your CRM. Additionally, it allows you to synchronize any WordPress user data with custom fields in your CRM.

With WP Fusion Lite, you can apply tags when users register, import contacts from your CRM as new WordPress users, and export WordPress users to your CRM as contact records. It also supports tracking visitor activity using your CRM's tracking scripts.

Other Notable Features

Here are a few other notable features of this free WP Fusion Lite – Marketing Automation and CRM Integration for WordPress plugin.

CRM

Integration

Marketing automation

Membership

Sync

Screenshots

FAQ

WP Fusion is built for anyone using a CRM or marketing automation platform, and running their website with WordPress.

CRMs empower businesses to track leads, send email broadcasts, manage contact data, track sales, delegate client relationships between employees, and more.

WordPress handles the public facing side of your business: your sales pages, ecommerce platform, support forums, photos and videos, and anything else you want the world to see.

But your CRM and WordPress don’t talk to each other.

This is where WP Fusion comes in.

WP Fusion acts as a bridge between your WordPress data and CRM data— it allows you to use data from WordPress to power your marketing campaigns, and data from your CRM to personalize the customer experience in WordPress.

WP Fusion Lite has a few banners on the settings pages with additional info about the features available in the Pro version.

If you’d prefer not to see these you can disable them with the filter:

add_filter( 'wp_fusion_hide_upgrade_nags', '__return_true' );

Contributors and developers

“WP Fusion Lite – Marketing Automation and CRM Integration for WordPress” is open source software. The following people have contributed to this plugin.