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/ Brevo – Email, SMS, Web Push, Chat, and more.

Brevo – Email, SMS, Web Push, Chat, and more.

By Brevo

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Brevo – Email, SMS, Web Push, Chat, and more. Review - In-Depth Analysis

Brevo turns your WordPress site into a marketing powerhouse. Engage your audience and drive sales with Email, SMS, and more.

Performance Overview

WPS Score

6.69/10

User Rating

4.1/5 (based on 284+ reviews)

Active Installations

100,000+

Update Frequency

Very Good It is calculated using the weighted average of same category plugins.

Security Score

6.05 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Brevo is an advanced platform designed to enhance your marketing efforts through various channels including Email, SMS, WhatsApp, and Chat. It provides tools to manage customer relationships effectively.

With Brevo, you can create omnichannel marketing campaigns that integrate seamlessly with WooCommerce and other major platforms. This allows for abandoned cart recovery, personalized product recommendations, and effective revenue tracking.

The platform offers a free forever plan, enabling you to send up to 9,000 emails per month while managing unlimited contacts. Brevo also ensures high email deliverability, helping your messages reach the inbox.

Features include customizable forms, advanced list management, and powerful marketing automation tools. You can create visually appealing emails, automate workflows, and track campaign performance with actionable analytics.

Brevo is GDPR compliant, providing built-in consent management and data protection features. It is easy to set up, making it accessible for users without coding skills.

Comparing to Alternatives

Brevo offers a comprehensive suite of email, SMS, web push, and chat features, positioning itself among several notable WordPress marketing plugins. Here are some top alternatives to consider.

Top alternatives

Strengths

Supports multiple communication channels including email, SMS, web push, and chat.
Offers a free plan with useful features for small to medium users.
Integrates easily with popular WordPress forms and WooCommerce.
Responsive and helpful support team noted by users.
Includes transactional email capabilities replacing other SMTP plugins.

Weaknesses

Plugin has been criticized for performance issues and bloated code.
Global enqueueing of scripts like jQuery and WonderPush even when not activated.
Does not allow direct use or import of forms created on Brevo platform itself.
Recent updates have introduced unwanted services and scripts affecting site speed and stability.

User Sentiment Analysis

With a 4.1 average rating from 285 reviews, most users appreciate Brevo's functionality and support, though about 20% of ratings are low, reflecting concerns mainly about plugin stability and performance.

Positive highlights

"Wonderfull plugin and reactive gentle team!" - jcljcl75
"Replaces WP-SMTP, and even Better" - tmax021
"Best so far" - killjack
"Excellent plugin" - kambro
"Works well for emails" - whuchumeen

Common complaints

Plugin performance slows down websites significantly.
Unwanted scripts like WonderPush are loaded even when deactivated.
Cannot connect or import forms created in Brevo platform directly.
Newsletter checkbox in WooCommerce checkout is mandatory, causing compliance and sales issues.
Plugin sometimes causes conflicts with other form plugins like Ninja Forms.

Weaknesses

Security vulnerabilities have been found and fixed in past versions, indicating a history of medium to high risk issues.
Plugin code is considered bloated and inefficient by some users.
Some users report poor plugin stability and bugs in backend configuration.
The plugin forces inclusion of unwanted services and JavaScript, negatively impacting site performance.

Who Should Use This?

Best for

Users seeking an all-in-one marketing solution integrating email, SMS, web push, and chat with WordPress, especially those who value responsive support and transactional email features.

Not ideal for

Users who prioritize site speed and lean plugins, or those needing seamless import and use of forms created directly on the Brevo platform, as well as those concerned about past security vulnerabilities and unwanted script loading.

Pricing & Value

Free version includes

The free version offers a robust set of features including email marketing, SMS, web push, and chat functionalities suitable for many small to medium websites.

Final Verdict

Brevo is a feature-rich plugin that integrates multiple communication channels and offers strong support, making it a compelling choice for users needing comprehensive marketing tools within WordPress. Its free plan provides substantial value, especially for transactional emails and multichannel campaigns.

However, users should be cautious due to past security vulnerabilities, performance issues, and the plugin's tendency to load unwanted scripts that can slow down websites. Those requiring seamless form integration from the Brevo platform or prioritizing site speed might find better alternatives among the listed competitors.

Other Notable Features

Here are a few other notable features of this free Brevo – Email, SMS, Web Push, Chat, and more. plugin.

Brevo

Email Marketing

SMS Marketing

Forms

Newsletter

Screenshots

FAQ

Brevo is a powerful all-in-one marketing platform. Over 500 000 companies around the world trust Brevo to deliver their emails, SMS and web push messages. Brevo combines competitive pricing and excellent deliverability & powerful features such as Email, SMS, Web Push, WhatsApp, Chat, CRM, and marketing automation. Available and supported in 6 languages: English, French, Spanish, German, Italian, and Portuguese.