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Brevo for WooCommerce

By Brevo

E-commerce & Shopping /

Brevo for WooCommerce Review - In-Depth Analysis

Brevo for WooCommerce is an all-in-one marketing add-on that integrates seamlessly with your store. It enhances marketing funnels through email campaigns, automation, and customer engagement tools.

Performance Overview

WPS Score

7.06/10

User Rating

3.3/5 (based on 52+ reviews)

Active Installations

30,000+

Update Frequency

Very Good It is calculated using the weighted average of same category plugins.

Security Score

6.53 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Brevo’s plugin for WooCommerce is the easiest way to integrate your store and send better communications.

Trusted by over 400,000 businesses worldwide, Brevo is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication.

Cover your entire marketing funnel with one single tool. Sync your customers and new subscribers to grow your list and store with free unlimited contacts storage. Engage customers with beautifully designed email campaigns created in an intuitive drag-and-drop email editor.

Use triggered emails to connect with customers who visited your website or left an item in their cart. Automatically follow up post-purchase via email and/or SMS. Stay connected with your audience using Chat, CRM, and Push Notification features.

After syncing your WooCommerce store data with Brevo, you can deploy effective email and SMS campaigns, improve transactional email deliverability, and track detailed metrics including delivery, open, and click rates.

Brevo offers a flexible marketing automation platform. Create a wide range of automated workflows to improve engagement, increase traffic and revenue, and build relationships.

Brevo Conversations provides a live chat and messaging platform for sales and support, allowing you to connect with customers across various channels.

Comparing to Alternatives

Brevo for WooCommerce integrates email marketing with WooCommerce stores, offering a straightforward solution for newsletter subscriptions. When compared to similar plugins, it has distinct strengths and some notable weaknesses.

Top alternatives

Strengths

Reliable email delivery and integration with WooCommerce order confirmations.
User-friendly interface suitable for small businesses.
Consistent and helpful customer support.
Free version provides essential newsletter subscription features.

Weaknesses

Mandatory newsletter checkbox at checkout causing user friction.
Limited syncing of WooCommerce order data beyond basic user info.
No action hooks available for advanced customization.
Reported security concerns and performance issues by some users.

User Sentiment Analysis

User feedback on Brevo for WooCommerce reveals a mix of appreciation for support and ease of use, alongside serious concerns about functionality and compliance.

Positive highlights

"Brevo’s support is consistently exceptional." – switchedonkids
"Effective and easy to use system for small companies." – zenbob1
"Everything working good." – diamtrade
"Reliable email delivery after switching to Brevo." – zenbob1

Common complaints

Mandatory newsletter checkbox blocks checkout and is not GDPR compliant.
Lack of synchronization for WooCommerce order data beyond basic user info.
Plugin causing website performance degradation and security issues.
Occasional plugin updates causing temporary email sending failures.

Weaknesses

Forced newsletter subscription checkbox negatively impacts sales.
Limited customization and integration options for advanced users.
Security vulnerabilities reported with unauthorized admin user creation.
Plugin updates sometimes break functionality requiring manual fixes.

Who Should Use This?

Best for

Small to medium WooCommerce store owners looking for a simple, integrated newsletter subscription solution with reliable email delivery and good support.

Not ideal for

Stores requiring full GDPR compliance with voluntary consent options, advanced WooCommerce data syncing, or those concerned about plugin security and performance issues.

Pricing & Value

Free version includes

The free version offers essential newsletter subscription features, integration with WooCommerce, and reliable email delivery suitable for small businesses.

Final Verdict

Brevo for WooCommerce provides a user-friendly and reliable solution for integrating newsletter subscriptions with WooCommerce, backed by strong customer support and effective email delivery.

However, significant issues such as mandatory newsletter opt-in at checkout, limited data syncing, and reported security concerns make it less suitable for stores needing full compliance and advanced customization. Users should weigh these factors before choosing this plugin.

Other Notable Features

Here are a few other notable features of this free Brevo for WooCommerce plugin.

Email marketing

Marketing automation

WooCommerce integration

Screenshots

FAQ

Brevo is a powerful all-in-one marketing platform. Over 600 000 companies around the world trust Brevo to deliver their emails and SMS messages.
Brevo combines competitive pricing and excellent deliverability & powerful features such as Email, SMS, Facebook, Chat, CRM, and marketing automation.
Brevo is available and supported in 6 languages: English, French, Spanish, German, Italian, and Portuguese.