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Brevo for WooCommerce

By Brevo

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Brevo for WooCommerce Review - In-Depth Analysis

Brevo for WooCommerce is an all-in-one marketing add-on that integrates seamlessly with your store. It enhances marketing funnels through email campaigns, automation, and customer engagement tools.

Performance Overview

WPS Score

7.01/10

User Rating

3.4/5 (based on 55+ reviews)

Active Installations

30,000+

Update Frequency

Very Good It is calculated using the weighted average of same category plugins.

Security Score

6.53 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Brevo’s plugin for WooCommerce is the easiest way to integrate your store and send better communications.

Trusted by over 400,000 businesses worldwide, Brevo is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication.

Cover your entire marketing funnel with one single tool. Sync your customers and new subscribers to grow your list and store with free unlimited contacts storage. Engage customers with beautifully designed email campaigns created in an intuitive drag-and-drop email editor.

Use triggered emails to connect with customers who visited your website or left an item in their cart. Automatically follow up post-purchase via email and/or SMS. Stay connected with your audience using Chat, CRM, and Push Notification features.

After syncing your WooCommerce store data with Brevo, you can deploy effective email and SMS campaigns, improve transactional email deliverability, and track detailed metrics including delivery, open, and click rates.

Brevo offers a flexible marketing automation platform. Create a wide range of automated workflows to improve engagement, increase traffic and revenue, and build relationships.

Brevo Conversations provides a live chat and messaging platform for sales and support, allowing you to connect with customers across various channels.

Comparing to Alternatives

Brevo for WooCommerce does not have any close direct alternatives in its category, making it a unique choice for users seeking newsletter subscription integration with WooCommerce.

Top alternatives

Strengths

Strong and responsive customer support praised by multiple users.
Easy to install and user-friendly interface.
Reliable email delivery improving marketing efforts.
Integration with WooCommerce order confirmations.
Free to use without a paid version requirement.

Weaknesses

Known security vulnerabilities in past versions, though fixed in updates.
Mandatory newsletter checkbox causing checkout issues and GDPR compliance concerns.
Inconsistent handling of marketing consent data across checkout types.
Limited synchronization of WooCommerce order data beyond basic user information.

User Sentiment Analysis

User reviews show a polarized experience with a 3.4 average rating and a significant share of 1-star reviews, highlighting both excellent support and serious functional issues.

Positive highlights

'Grande professionalità' with rapid and efficient problem resolution (m4g1).
'Very effective plugin' that is quick to install and easy to use (extrabold).
Excellent and patient support resolving complex issues (agrorepuestos).
Fast responses and great service praised by multiple users (treadops, bestoffitpack).
Consistently exceptional support ensuring smooth automation (switchedonkids).

Common complaints

Mandatory newsletter checkbox blocks checkout and is not GDPR compliant.
Plugin stores marketing consent inconsistently across checkout types causing confusion.
Lack of synchronization for WooCommerce order data beyond basic user info.
Unclear contact creation and update logic in Brevo system.

Weaknesses

Security vulnerabilities reported in past versions with high risk scores.
Checkout integration causing order abandonment due to forced newsletter opt-in.
Limited data synchronization capabilities.
Complex and unclear subscription data handling.

Who Should Use This?

Best for

Users who prioritize strong customer support and need a straightforward newsletter subscription integration with WooCommerce without advanced data synchronization needs.

Not ideal for

Merchants requiring full GDPR compliance, flexible consent management, and robust synchronization of WooCommerce order data should consider other options due to known issues and past security vulnerabilities.

Pricing & Value

Free version includes

The free version offers essential newsletter subscription features integrated with WooCommerce, including order confirmation email integration and basic contact management.

Final Verdict

Brevo for WooCommerce stands out for its excellent customer support and ease of use, making it a viable option for users with basic newsletter subscription needs. However, its history of security vulnerabilities and problematic mandatory newsletter checkbox raise significant concerns, especially regarding GDPR compliance and user experience at checkout.

Given the lack of direct alternatives and no paid upgrade path, users must weigh the benefits of strong support against the plugin's functional and security drawbacks. Those needing advanced consent management or robust data synchronization may find this plugin insufficient.

Other Notable Features

Here are a few other notable features of this free Brevo for WooCommerce plugin.

Email marketing

Marketing automation

WooCommerce integration

Screenshots

FAQ

Brevo is a powerful all-in-one marketing platform. Over 600 000 companies around the world trust Brevo to deliver their emails and SMS messages.
Brevo combines competitive pricing and excellent deliverability & powerful features such as Email, SMS, Facebook, Chat, CRM, and marketing automation.
Brevo is available and supported in 6 languages: English, French, Spanish, German, Italian, and Portuguese.