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GTM Kit – Google Tag Manager & GA4 integration

By TLA Media

Analytics & Reporting / Google Analytics Integration

Reviewed by Abdul Hameid

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

GTM Kit – Google Tag Manager & GA4 integration Review - In-Depth Analysis

Integrate Google Tag Manager and GA4 with WooCommerce and server-side support. Easy setup without coding.

Performance Overview

WPS Score

6.78/10

User Rating

4.8/5 (based on 20+ reviews)

Active Installations

30,000+

Update Frequency

Very Good It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

GTM Kit puts the Google Tag Manager container code on your website so that you do not need to touch any code. It also pushes data from WooCommerce, Easy Digital Downloads, and Contact Form 7 to the data layer for use with Google Analytics 4, Facebook, and other GTM tags.

The goal of GTM Kit is to provide a flexible tool for generating the data layer for Google Tag Manager. It is easy to use and does not require any coding, but it allows developers to customize the plugin as needed.

The following GA4 events are automatically included in the dataLayer for WooCommerce: view_item_list, select_item, view_item, add_to_cart, view_cart, remove_from_cart, begin_checkout, add_shipping_info, add_payment_info, purchase, and refund. Unlock all features with the GTM Kit Woo Add-On.

Depending on how you use Google Tag Manager, you can delay the loading of the container script until the browser is idle. This may be relevant if you are focusing on page speed. You may enter a custom domain name if you are using a custom server-side GTM container for tracking.

You may specify which post data elements you wish to include in the dataLayer for use in Google Tag Manager, such as post type, page type, categories, tags, post title, post ID, post date, and post author information.

Comparing to Alternatives

GTM Kit is a strong contender in the Google Tag Manager and GA4 integration space, offering reliable features and support. It competes with several well-known plugins that provide similar functionalities.

Top alternatives

Strengths

Reliable and stable over years of use
Excellent customer support and quick issue resolution
Simple and clean interface with straightforward setup
Imports settings from GTM4WP for easy migration
Effectively tracks e-commerce events and integrates well with popular builders

Weaknesses

Has had a medium severity security vulnerability fixed recently
Some users report plugin not working as expected
Limited free version features compared to some alternatives
Occasional compatibility issues with certain themes or setups

User Sentiment Analysis

With a high rating of 4.8 out of 5 from 20 reviews, most users praise GTM Kit for its reliability and support. However, a small minority experienced significant issues.

Positive highlights

'Great Plugin – Great Support' (shopmaster)
'A stable solution—for years' (Dominik)
'Simple, clean and works perfect!' (pawelrudkowski)
'Works great, exceptional good service' (Mooren)
'Astonishing' and easy setup (bluantinoo)

Common complaints

Plugin not working as expected for some users
Requires manual script insertion as a workaround for some
Time-consuming troubleshooting reported by a user

Weaknesses

Medium security risk due to past vulnerability
Some users experience functionality issues
Support needed for complex setups
Limited feedback on pro version features

Who Should Use This?

Best for

Users seeking a reliable and well-supported Google Tag Manager and GA4 integration plugin with straightforward setup and good e-commerce tracking capabilities.

Not ideal for

Users who require guaranteed flawless operation in all environments or those concerned about past security vulnerabilities might want to consider alternatives or ensure they keep the plugin updated.

Pricing & Value

Free version includes

The free version offers essential Google Tag Manager and GA4 integration features suitable for most users.

Pro version

The pro version likely includes advanced tracking features, enhanced support, and additional customization options, although specific details are not clearly promoted.

Final Verdict

GTM Kit stands out for its reliability, ease of use, and excellent support, making it a strong choice for integrating Google Tag Manager and GA4 into WordPress sites. Its ability to import settings from other plugins and handle e-commerce tracking efficiently adds to its appeal.

However, users should be aware of a past medium severity security vulnerability that has been fixed and consider their specific needs and environment compatibility. Overall, GTM Kit offers good value, especially for those prioritizing stability and support.