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/ Hustle – Email Marketing, Lead Generation, Optins, Popups

Hustle – Email Marketing, Lead Generation, Optins, Popups

By WPMU DEV - Your All-in-One WordPress Platform

Marketing & Advertising / Email Marketing & Campaigns

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Hustle – Email Marketing, Lead Generation, Optins, Popups Review - In-Depth Analysis

Hustle helps you grow your mailing list and capture leads with beautiful popups and forms. No coding is required to create engaging marketing assets.

Performance Overview

WPS Score

7.09/10

User Rating

4.4/5 (based on 859+ reviews)

Active Installations

80,000+

Update Frequency

Very Good It is calculated using the weighted average of same category plugins.

Security Score

5.4 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Meet your new favorite marketing sidekick. Hustle helps you grow your mailing list, capture leads, and promote your offers without annoying your visitors or making your site look like a discount warehouse.

Build beautiful popups, slide-ins, and opt-in forms in minutes. Everything is fully customizable, including design, layout, triggers, and targeting, with no coding needed.

Whether you are just starting out or scaling fast, Hustle gives you the tools and creative freedom to convert more visitors your way.

Need even more power? Upgrade to Hustle Pro to unlock unlimited popups and opt-ins, smart triggers, and full access to the WPMU DEV toolkit.

Hustle offers advanced targeting, scheduling, conditional logic, Google ReCAPTCHA, built-in analytics, and is GDPR & HIPAA ready. Manage everything inside WordPress with an all-in-one dashboard.

Comparing to Alternatives

Hustle is a popular popup and lead generation plugin with several direct alternatives available in the WordPress ecosystem. These alternatives offer varying features and user experiences for popup creation and email marketing.

Top alternatives

Strengths

Easy to use popup builder with intuitive settings
Includes email marketing and lead generation features
Flexible popup appearance and behavior options
Reliable and efficient with few bugs reported
Offers a pro version with additional features

Weaknesses

Has had multiple security vulnerabilities in the past requiring updates
Limited popup design options for mobile styling according to some users
Free version restricts number of popups that can be created
Some users find customization via CSS challenging

User Sentiment Analysis

With a strong majority of 5-star ratings (76.8%) and an overall rating of 4.4/5, users generally appreciate Hustle's ease of use and functionality. However, about 11.5% of ratings are 1-2 stars, reflecting some dissatisfaction primarily related to design limitations and popup quantity restrictions.

Positive highlights

"Finally a pop builder that Works" - wilstyx
"Great plugin. Simple to set up and does the job!" - deebarajpal
"By far the best pop-up maker out there, has all the features you need with easy intuitive settings" - John Bradfield
"Hustle is easy to use and very flexible" - jroles
"Solid plugin – reliable, efficient, and bug-free" - PostersPhotos

Common complaints

Popup design is not mobile-friendly and difficult to customize via CSS
Free version limits users to designing only three pop-ups without clear upfront notice

Weaknesses

Past security vulnerabilities with medium to high severity
Some users report difficulty with mobile styling and customization
Popup quantity restrictions in free version frustrate some users

Who Should Use This?

Best for

Users seeking an easy-to-use and reliable popup and lead generation plugin with integrated email marketing features will find Hustle a strong choice, especially those comfortable with occasional updates to maintain security.

Not ideal for

Those needing extensive mobile customization or unlimited popup creation in the free version may find Hustle limiting. Additionally, users concerned about past security issues should ensure they keep the plugin updated or consider alternatives.

Pricing & Value

Free version includes

The free version offers core popup and lead generation features but limits users to creating only three pop-ups, which may restrict larger campaigns.

Pro version (3 - 9 USD / month)

The pro version unlocks additional popup designs, advanced targeting and trigger options, and removes limitations on the number of pop-ups that can be created.

Final Verdict

Hustle is a well-regarded popup and email marketing plugin praised for its ease of use, reliability, and comprehensive features. Its strong user ratings reflect satisfaction with its core functionality and flexibility for lead generation.

However, users should be aware of past security vulnerabilities and the free version's limitations on popup quantity. Those needing extensive mobile customization or unlimited free popups might consider alternatives, but for many, Hustle offers a solid balance of features and usability.

Other Notable Features

Here are a few other notable features of this free Hustle – Email Marketing, Lead Generation, Optins, Popups plugin.

Email marketing

Lead generation

Popups

Screenshots

FAQ

The free version gives you all core features, including popups, slide-ins, and templates. Pro unlocks unlimited campaigns, advanced targeting, analytics, A/B testing and more powerful integrations.