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WP Popups – WordPress Popup builder

By Damian

Marketing & Advertising / Pop-ups & Lead Generation

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

WP Popups – WordPress Popup builder Review - In-Depth Analysis

WP Popups is a powerful popup maker for WordPress, featuring an intuitive template builder. Create customizable popups easily without coding skills.

Performance Overview

WPS Score

6.76/10

User Rating

4.9/5 (based on 112+ reviews)

Active Installations

30,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

WP Popups is the best popup maker for WordPress. With the easy and intuitive template builder you will be able to create and customize your popup with just a few clicks. No coding skills needed!

Is the perfect solution to show important messages such as EU Cookie notice, increase your social followers, add call to actions, increase your mailing lists by adding a form like mailchimp or to display any other important message in a simple popup.

It is compatible with the major form plugins like WP Forms, Gravity Forms, Ninja Forms, Contact Form 7, and many others.

There are multiple display filters that can be combined to show popups on specific pages, filter users based on various criteria, and control visibility on different devices.

Available settings include choosing popup locations, triggering popups based on user actions, and customizing appearance settings.

The premium version offers additional features such as opt-in forms, exit intent technology, A/B testing, and more.

Comparing to Alternatives

WP Popups is a popular popup builder with several direct competitors offering similar functionality. These alternatives provide a range of popup creation and marketing features that users might consider.

Top alternatives

Strengths

Highly rated with a 4.9 out of 5 stars from over 110 users.
Easy to use with simple setup and effective visibility rules.
Responsive and flexible popup creation with support for various triggers.
Active support with quick responses to user queries.
Includes a pro version with additional premium features.

Weaknesses

Has had multiple medium severity security vulnerabilities in the past, though fixed in recent updates.
Security risk score is moderate (5/10), indicating some historical concerns.
Some users may prefer alternatives with longer security track records.
Limited negative feedback available, so potential undiscovered issues may exist.

User Sentiment Analysis

The plugin enjoys overwhelmingly positive feedback with 95.5% of ratings at 5 stars and only one 2-star rating. Users praise its ease of use, effective features, and responsive support.

Positive highlights

'Great plugin, great support!' - alexcz
'Best (Free) Popup Plugin' with simple format and excellent visibility rules - imfromio
'Very good and easy' to use out of the box - ulfplano
'Works okay and easy to use.' - jtomppo
'Muito simples de usar para popup.' - binhobernardes

Common complaints

Weaknesses

Past security vulnerabilities may concern cautious users.
Some users might find the plugin basic compared to more feature-rich alternatives.
Moderate security risk score suggests attention to updates is necessary.

Who Should Use This?

Best for

Users seeking a straightforward, easy-to-use popup builder with strong visibility controls and responsive support will find this plugin ideal, especially those who appreciate a free version with upgrade options.

Not ideal for

Those requiring a plugin with a spotless security record or advanced marketing automation features might consider other options. Users unwilling to keep plugins updated for security fixes should look elsewhere.

Pricing & Value

Free version includes

The free version offers essential popup creation tools with flexible triggers and visibility rules, suitable for most basic popup needs.

Pro version

The pro version adds premium features such as advanced targeting, additional popup templates, integrations with marketing platforms, and enhanced customization options.

Final Verdict

WP Popups is a highly rated and user-friendly popup builder that delivers excellent value, especially for users looking for simplicity and effective visibility controls. Its active support and frequent updates enhance its appeal.

However, the plugin's history of medium severity security vulnerabilities and a moderate risk score mean users should ensure they keep it updated. Those prioritizing security or advanced marketing features may want to explore alternatives.