Plausible Analytics

Description

Plausible Analytics is an easy-to-use, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure.

This plugin provides a simple analytics dashboard that allows users to track site traffic and gain essential insights without the complexity of traditional analytics tools. It is designed to be lightweight, ensuring fast site performance while maintaining a low carbon footprint.

Plausible offers built-in analytics for WooCommerce and Easy Digital Downloads, allowing users to track conversions and revenue effectively. The plugin also supports event tracking for various user interactions, ensuring comprehensive analytics capabilities.

With features like team member invitations, shareable dashboards, and customizable tracking options, Plausible Analytics is a transparent and open source solution for website owners looking to understand their audience better.

Other Notable Features

Here are a few other notable features of this free Plausible Analytics plugin.

web analytics

privacy-friendly analytics

Google Analytics alternative

Screenshots

FAQ

We may be biased but we don’t recommend you use Google Analytics on your WordPress site because of these reasons:

It’s owned by Google, the largest ad-tech company in the world
It’s a bloated script that affects your site speed
It’s overkill for the majority of site owners
It’s a liability considering GDPR, CCPA and other privacy regulations
It uses cookies so you must obtain consent to store cookies
It’s blocked by many plugins and browsers so the data is not very accurate
It requires an extensive privacy policy
It’s abused by referral spam that skews the data
It’s a proprietary product so you need to put your trust in Google
It worsens the user experience due to the necessity for the annoying prompts

Read more: https://plausible.io/blog/best-wordpress-analytics-plugins