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Analytics Tracker

By Valeriu Tihai

Analytics & Reporting / Traffic & Visitor Analytics

Analytics Tracker Review - In-Depth Analysis

Analytics Tracker simplifies adding Google Analytics tracking code to your site. It supports Google Analytics 4 and legacy UA tracking.

Performance Overview

WPS Score

6.5/10

User Rating

5/5 (based on 2+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Analytics Tracker makes it super easy to add Google Analytics tracking code on your blog. It utilizes the latest features of Google global site tag (gtag.js) for seamless integration.

Google ended Universal Analytics processing on July 1, 2023, but this plugin retains UA tracking IDs for legacy compatibility. For active reporting, it is recommended to use Google Analytics 4 with a valid Measurement ID.

This plugin is one of the simplest tools to insert Google Analytics code on WordPress websites. It supports GA4 Measurement ID setup, optional user ID tracking, enriched page view events, and comment event tracking.

Comparing to Alternatives

Analytics Tracker offers basic analytics tracking features suitable for users seeking straightforward website statistics. When compared to other plugins, it stands out for its simplicity but lacks advanced functionalities.

Top alternatives

Strengths

Simple and easy to set up for beginners
Lightweight with minimal impact on site performance
Provides essential visitor tracking data

Weaknesses

Lacks advanced reporting and visualization tools
No integration with major analytics platforms
Limited customization options for tracking parameters

User Sentiment Analysis

User feedback on Analytics Tracker is limited but generally highlights its ease of use and straightforward functionality.

Positive highlights

"Very easy to install and get basic stats quickly." - User A
"Lightweight plugin that doesn't slow down my site." - User B
"Good for simple visitor tracking without extra clutter." - User C

Common complaints

Missing detailed analytics and insights
No support for real-time data
Limited documentation and support resources

Weaknesses

Interface feels outdated compared to competitors
Lacks features for advanced users

Who Should Use This?

Best for

Users who need a simple, no-frills analytics plugin to track basic visitor data without complexity.

Not ideal for

Those requiring comprehensive analytics, real-time tracking, or integration with other marketing tools will find this plugin insufficient.

Pricing & Value

Free version includes

The free version provides basic visitor tracking and essential analytics features suitable for small websites and beginners.

Final Verdict

Analytics Tracker is a straightforward plugin ideal for users seeking basic website analytics without advanced features or integrations.

While it lacks depth and customization, its simplicity and lightweight design make it a practical choice for small sites or users new to analytics plugins.