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FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce

By FunnelKit

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce Review - In-Depth Analysis

FunnelKit Automations is a powerful email marketing automation plugin for WordPress and WooCommerce. It helps recover lost revenue through cart abandonment recovery and increases customer retention with follow-up emails.

Performance Overview

WPS Score

6.85/10

User Rating

5/5 (based on 346+ reviews)

Active Installations

20,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

7.4 / 10 (High Risk) It is calculated using the weighted average of all versions.

What It Does

FunnelKit Automations is a powerful WordPress marketing automation engine that allows you to automate your marketing workflows.

You can use FunnelKit Automations to create WooCommerce abandoned cart campaigns to recover lost revenue, and post-purchase follow-up sequences to educate and upsell customers. Set up a welcome email workflow to greet customers with on-brand emails. Tag contacts, add them to specified lists or sequences, and update custom fields.

Customize WooCommerce email templates with a drag-and-drop visual email builder. Create targeted audience segments and reach out via beautifully designed broadcast campaigns. Connect your business with various WordPress plugins and services like Zapier, Integromat, and more.

FunnelKit Automations Lite version comes equipped with crucial pre-built automations to give you a headstart in your WooCommerce marketing automation journey. The Pro version unlocks advanced features, allowing you to view detailed customer profiles, create condition-based automated workflows, and send personalized coupon codes.

Comparing to Alternatives

FunnelKit Automations offers a comprehensive email marketing automation and CRM solution for WordPress and WooCommerce, competing with several notable alternatives in the market.

Top alternatives

Strengths

Highly rated with 98% five-star reviews indicating strong user satisfaction.
Comprehensive features including upsells, email customization, detailed customer profiles, and segmentation.
Excellent and responsive customer support praised by multiple users.
Seamless integration with WooCommerce and other plugins, enhancing ecommerce capabilities.
Offers both free and pro versions with advanced automation features in the premium tier.

Weaknesses

Has a history of multiple security vulnerabilities, including critical and high severity issues, though these have been fixed in recent updates.
Security risk score is relatively high (7.4/10), which may concern security-conscious users.
Some users may find the plugin complex if they require very specific customizations beyond standard features.
Premium features require purchase, which might be a barrier for some users.

User Sentiment Analysis

With an overwhelming majority of 98% five-star ratings and very few low ratings, users consistently praise FunnelKit Automations for its functionality and support.

Positive highlights

'Brilliant all round!' with superb customization and support (flinty2000).
'Highly recommend' for prompt and helpful replies (naturalhorseworld).
'My perfect solution' for easy setup and effective automation (savingpatterns).
'Great plugin with superb support' highlighting feature richness and assistance (Alex).
'Amazing support and awesome plugin' emphasizing ease of use and quick syncing (designbug1234).

Common complaints

Weaknesses

History of multiple security vulnerabilities, including critical issues, though fixed in updates.
Security risk score indicates a higher risk profile compared to some competitors.
Potential complexity for users needing very specific or unique customizations.
Premium features require payment, limiting full access for free users.

Who Should Use This?

Best for

Ecommerce businesses using WooCommerce who want a powerful, integrated email marketing automation and CRM solution with excellent support and advanced features.

Not ideal for

Users highly concerned about security risks or those seeking a completely free solution without premium upgrades may want to consider alternatives or ensure they keep the plugin updated for security patches.

Pricing & Value

Free version includes

The free version offers essential email marketing automation and CRM features suitable for many WooCommerce stores.

Pro version

Premium features include advanced automation workflows, enhanced email customization, detailed customer segmentation, and priority support.

Final Verdict

FunnelKit Automations stands out as a highly effective and user-friendly email marketing automation and CRM plugin for WooCommerce, backed by excellent customer support and a strong feature set. Its high user ratings reflect widespread satisfaction and successful ecommerce integration.

However, the plugin's history of security vulnerabilities and a relatively high risk score mean users should stay vigilant with updates and security practices. Overall, it offers great value, especially for businesses seeking to replace costly external services with an integrated WordPress solution.

Other Notable Features

Here are a few other notable features of this free FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce plugin.

Cart Abandonment

Email Marketing

Follow Up Emails

Marketing Automation

Newsletter

Screenshots

FAQ

There is no cap on the number of emails you can send to your audiences. FunnelKit Automations uses WordPress SMTP to send out emails. Technically there’s no limitation.

Contributors and developers

“FunnelKit Automations – Email Marketing Automation and CRM for WordPress & WooCommerce” is open source software. The following people have contributed to this plugin.