OptinMonster is the best WordPress popup plugin and the most popular, too! Over 1.2 million smart marketers trust us to capture leads effectively.
With OptinMonster, you can turn website visitors into new leads, subscribers, and sales. Our easy-to-use popup maker allows you to create popups, email subscription forms, sticky bars, and interactive campaigns effortlessly.
OptinMonster integrates with popular email marketing services, CRMs, and eCommerce platforms, including WooCommerce, MailChimp, and HubSpot. You can also use our no-code integrations to connect with platforms that do not have native support.
Our advanced features include exit-intent popups, A/B testing, and behavior-based personalization, which help improve lead generation and increase sales. OptinMonster is optimized for performance and comes with award-winning customer support.
Other Notable Features
Here are a few other notable features of this free
Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation plugin.
Email marketing
Lead generation
Popup builder
Screenshots
FAQ
OptinMonster is perfect for:
Business owners
Bloggers
eCommerce sites
Designers
Developers
Marketing agencies
Anyone who wants to grow their lists, leads, and sales.
Here are just some types of popups you can create with our easy-to-use popup builder:
Email Optins
Exit Popups
Floating Bars
Spin a Wheel
Slide-in
Fullscreen and Welcome Mats
Video Popups
Contact Form Popup
WooCommerce Popup
Upsell Popup
Cross Sell Popup
Coupon Popup
Sales Popup
Lightbox
Newsletter Popup
Popup on Click of Button or Image
Login Popup
Registration Popup
Lead Generation Popup and more.
You can easily send data from your campaign to your favorite CRM, email newsletter, and other marketing platforms.
Here is a list of our popular marketing integrations:
AdBlock Detection Popup – Recover adblock revenue with targeted popups only shown to users with adblock enabled.
Smart Tags for Popups – Personalize your marketing popups with users’ location, name, email, and add other dynamic content with popup smart tags.
Smart Success for Popups – Our popups subscriber recognition lets you show new sales popup offer to those who have already opted-in.
Popup Behavior Automation – Customize popups based on # of pages viewed by users, how they interacted with other marketing popups, and more with real-time popup behavior automation.
WooCommerce Popup – Create custom WooCommerce popups based on what the user has in their cart, their order value, etc.
Our powerful Display Rules give you control so you can ensure your campaigns never annoy your visitors, but appear at just the most helpful time.
Advanced Google Analytics – Connect with Google Analytics to see event tracking, enhanced eCommerce tracking, and more.
Lead Sharing – Easily share leads with joint venture / co-marketing partners while using the same optin form.
Email Newsletter Segmentation – Group email subscribers based on their interests and the unique optin form they subscribed through for improved marketing automation.
MemberPress – Create popups for your membership site or course
Easy Digital Downloads – Create popups to sell digital downloads and encourage users to buy
Uncanny Automator – Easily integrate OptinMonster with hundreds of other WordPress plugins and apps, creating endless automations.
If your plugin utilizes Shortcodes, you should be able to use those shortcodes directly in your OptinMonster popups. Imagine the endless possibilities!
We made OptinMonster popup builder to be both easy and powerful with these fields and more…
Name
Email
Phone
Text and Text Area
Date
Radio Buttons
Checkboxes
Dropdown
HTML
Embedded Forms
Images
Videos
Buttons
Countdown Timers
Coupon Wheels
Chatbots
Progress Bars
Social Icons
Font Awesome Icons
Spacers and Dividers
Columns field – create multi-column layouts
Google ReCAPTCHA
GDPR privacy checkbox
Here are just a few success stories from OptinMonster customers:
Before using OptinMonster, our website conversion rate was 2-3%, as expected. Since using OptinMonster, we have been able to improve conversion rates to 5.75%, a 189% increase. Adam RowlesSee Case Study
OptinMonster played a critical role in increasing my email optin conversion rate by 469%. In real numbers, that is the difference between $7,765 and $47,748 per month in revenue. Matthew Woodward
Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 10% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales. Neil Patel
“Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation”
is open source software. The following people have
contributed to this plugin.
I’m using the free version and have no problems. I’ll consider purchasing the paid version once my site starts to get more traffic.
estooza
August 4, 2025
|
1 reply
Installed itself??
This app installed itself after installing another plugin. Will report them.
LOK
June 30, 2025
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1 reply
I have never took the time to write a review on plugins, but this…
built with template, spend an hour on it, connected it, credit card added, published the pop up and it showed me the standard template on the published website. I have never took the time to write a review on plugins, but this… who is paying for this garbage?
This plugin requires users to sign up for a separate OptinMonster account before it can be used. For those who don’t want another third-party service, this makes the plugin impractical.
Hashim
December 5, 2025
|
1 reply
Take money automaticaly, lookout!
Take money automaticaly, lookout!. This like a scam!
lukaszsielicki
September 30, 2025
|
1 reply
Good plugin but extemely misleading pricing, verges on a scam in my view
The support while setting up was very good, the plug-in itself is very good but they are (in my view) intentionally misleading with their pricing and it so bad it’s close to a scam. I’ve now removed it and use another plugin with an honest approach and without the spam.
I’m using the free version and have no problems. I’ll consider purchasing the paid version once my site starts to get more traffic.
estooza
August 4, 2025
|
1 reply
I have never took the time to write a review on plugins, but this…
built with template, spend an hour on it, connected it, credit card added, published the pop up and it showed me the standard template on the published website. I have never took the time to write a review on plugins, but this… who is paying for this garbage?
capturefour
May 28, 2025
|
1 reply
Locked Behind a Separate Service
This plugin requires users to sign up for a separate OptinMonster account before it can be used. For those who don’t want another third-party service, this makes the plugin impractical.
This plugin requires users to sign up for a separate OptinMonster account before it can be used. For those who don’t want another third-party service, this makes the plugin impractical.
Hashim
December 5, 2025
|
1 reply
Take money automaticaly, lookout!
Take money automaticaly, lookout!. This like a scam!
lukaszsielicki
September 30, 2025
|
1 reply
Good plugin but extemely misleading pricing, verges on a scam in my view
The support while setting up was very good, the plug-in itself is very good but they are (in my view) intentionally misleading with their pricing and it so bad it’s close to a scam. I’ve now removed it and use another plugin with an honest approach and without the spam.
“Popup Builder & Popup Maker for WordPress – OptinMonster Email Marketing and Lead Generation” has been translated into 19 locales. Thank you to the translators for their contributions.