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Wishlist for WooCommerce

By WebToffee

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Wishlist for WooCommerce Review - In-Depth Analysis

This WooCommerce wishlist plugin adds a wishlist feature to your store. Let users add and manage products from their wishlist page.

Performance Overview

WPS Score

6.66/10

User Rating

4.7/5 (based on 6+ reviews)

Active Installations

900+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Wishlist is an eCommerce feature that enables shoppers to create and save a list of products they wish to buy at a later point in time. This is similar to bookmarking your favorite websites to easily visit them when needed.

E-Commerce store owners can analyze the effectiveness of their overall marketing efforts by tracking which items end up in the customers wish lists. This way they can easily identify the current trends and improve their trading techniques.

Customers can save their valuable time by adding their desired products to the wishlist and purchasing them at a later time.

You can add the wishlist feature to your WooCommerce store with the help of a Wishlist plugin. This WooCommerce Wishlist Plugin provides the following functionalities by allowing users to add and manage their favorite products to their wishlist.

For guidance on the installation and setup of the plugin, refer to the plugin documentation.

Features of Wishlist for WooCommerce Plugin:

Let the customers add products to the wishlist from the product page and/or shop page. Create a dedicated 'My Wishlist' Page or choose from existing pages to display the wishlist. Supports Text/Icon/Default theme style buttons for wishlist. Choose the button position for the wishlist on the shop page. Let the customers manage the wishlist from the 'My Account' Page. Tested OK with WooCommerce 10.7.

Importance of WooCommerce Wishlists Plugin

If you own a WordPress/WooCommerce store, a WooCommerce Wishlist plugin can easily enable the wishlist feature for your website. It does a lot more than just creating a list. Both store owners and customers can benefit from the wishlist feature.

Benefits of the wishlist for store

Manage stock – WooCommerce Wishlists helps the store admin anticipate the stock level.
To promote an item – The data about who is saving, the wishlist item, area helps to promote an item which in turn helps in sales of that particular item.
Customize WooCommerce marketing campaign – Data derived from wishlists help customize your marketing campaign in order to promote a certain product or to appeal to a certain group of individuals in a particular area.
Fewer returns – Wishlists include products that the customers really want ie; they gave enough time over the decision to purchase the product by putting it on the wishlist. Thus returns will be very less compared to an instant purchase.
Increases sale – Persuading potential customers to purchase by providing discounts and offers on the items of their WooCommerce wishlist will increase the sales revenue.

Customers always find something in the store that they wish to buy but do not intend to buy now. This presents the opportunity for the store owners by letting their customers make a note of the product that they are considering buying.

This is a great way to ensure the customers return to the store. And knowing what a customer likes, you can also create custom offers that can help create a loyal customer base for the business.

Wishlist is the best way to know your customer's likes and dislikes and keep them attracted to your store forever. Therefore timely analysis of wishlists and putting those conclusions to develop marketing strategies will help a long way in the growth of your WooCommerce store.

Comparing to Alternatives

Wishlist for WooCommerce is a solid choice among wishlist plugins for WooCommerce, offering straightforward functionality and customization options. It competes well with other popular wishlist plugins, providing a simple user experience without overwhelming features.

Top alternatives

Strengths

Easy setup and works perfectly across modern browsers
Simple and useful with good customization options
No extra icons cluttering product or category pages
Wishlist displayed in the customer's Account section
Responsive and helpful support from the developer

Weaknesses

Lacks AJAX style functionality for wishlist updates
No premium version with advanced features
Security history includes a medium severity vulnerability fixed in version 2.1.3
Limited button size options in the free version

User Sentiment Analysis

With a high average rating of 4.7 out of 5 from six reviews, users generally express satisfaction with Wishlist for WooCommerce. Positive feedback highlights ease of use and effective support, while no low-rated reviews indicate minimal user dissatisfaction.

Positive highlights

'Easy setup & works perfectly' – mrvargo
'Love the plugin and the support is wonderful' – batshevasida
'Simple & Useful' with good positioning and customization – tojekotewo
'Nice and simple, meets my needs' – greatdee
'Easy, simple, free with responsive support' – saule

Common complaints

Weaknesses

No AJAX style wishlist updates, which some users desire
Limited customization options like button sizes
Security vulnerability history, though fixed
No premium version to access advanced features

Who Should Use This?

Best for

This plugin is ideal for WooCommerce store owners seeking a straightforward, easy-to-use wishlist solution with good support and basic customization, especially those preferring a free plugin without complex features.

Not ideal for

It may not suit users who need advanced wishlist functionalities, AJAX-based updates, extensive customization options, or those concerned about past security vulnerabilities despite fixes.

Pricing & Value

Free version includes

The free version includes essential wishlist features such as easy setup, customizable placement of wishlist icons, and integration with the customer's account section, providing good value for basic needs.

Final Verdict

Wishlist for WooCommerce offers a reliable and user-friendly wishlist feature for WooCommerce stores, backed by positive user feedback and responsive support. Its simplicity and free availability make it a strong contender for those needing basic wishlist functionality without extra cost.

However, users seeking advanced features or AJAX-based updates might find it lacking, and the plugin's past security vulnerability, though addressed, should be considered. Overall, it is a solid choice for straightforward wishlist needs with no direct premium upgrade path.