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Analytics Tracker

By Valeriu Tihai

Analytics & Reporting / Traffic & Visitor Analytics

Reviewed by Abdul Hameid

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Analytics Tracker Review - In-Depth Analysis

Analytics Tracker simplifies adding Google Analytics tracking code to your site. It supports Google Analytics 4 and legacy UA tracking.

Performance Overview

WPS Score

6.83/10

User Rating

5/5 (based on 2+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Analytics Tracker makes it super easy to add Google Analytics tracking code on your blog. It utilizes the latest features of Google global site tag (gtag.js) for seamless integration.

Google ended Universal Analytics processing on July 1, 2023, but this plugin retains UA tracking IDs for legacy compatibility. For active reporting, it is recommended to use Google Analytics 4 with a valid Measurement ID.

This plugin is one of the simplest tools to insert Google Analytics code on WordPress websites. It supports GA4 Measurement ID setup, optional user ID tracking, enriched page view events, and comment event tracking.

Comparing to Alternatives

Analytics Tracker is a straightforward analytics plugin with several notable alternatives in the WordPress ecosystem.

Top alternatives

Strengths

Very easy to use and implement, suitable for beginners
Stable and functional with consistent performance
Lightweight plugin focusing on essential analytics features
No complex setup required, making it accessible for all users

Weaknesses

Has a known past XSS vulnerability fixed in version 1.1.1
Limited feature set compared to more comprehensive analytics plugins
No pro version available, limiting advanced functionality options

User Sentiment Analysis

Based on the perfect 5-star rating from all users, Analytics Tracker is highly appreciated for its simplicity and reliability.

Positive highlights

"Very nice plugin and easy to use!" — viktoras
"Stable, functional, and easy to implement." — Spere

Common complaints

Weaknesses

Past security vulnerability (XSS) though fixed
Lack of advanced features due to no pro version

Who Should Use This?

Best for

Users seeking a simple, easy-to-use analytics plugin without complex features or setup.

Not ideal for

Those needing advanced analytics capabilities or ongoing premium support may find this plugin limiting.

Pricing & Value

Free version includes

The free version includes all core analytics tracking features with a focus on simplicity and ease of use.

Final Verdict

Analytics Tracker offers a straightforward and user-friendly analytics solution with excellent user satisfaction and a clean, simple interface. Its free version covers essential needs well, making it ideal for users who want uncomplicated analytics without extra costs.

However, the plugin has a history of a security vulnerability that has been fixed, and it lacks advanced features or a pro version, which may limit its appeal for users requiring more comprehensive analytics capabilities. Alternatives may be better suited for those needs.