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Enhanced Ecommerce Google Analytics for WooCommerce

By Dotstore

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Enhanced Ecommerce Google Analytics for WooCommerce Review - In-Depth Analysis

Track sales analytics and conversions for your WooCommerce store using Google Analytics. Gain insights into consumer behavior with detailed eCommerce tracking.

Performance Overview

WPS Score

6.98/10

User Rating

5/5 (based on 6+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Struggling to make a data-driven action plan for your WooCommerce store? Say no more, because the solution is here: Enhanced Ecommerce Google Analytics for WooCommerce.

Our plugin allows you to track every step of your customer’s journey, from product impressions to purchases, providing you with reliable insights that help to optimize your online store's performance and make effective business decisions.

With detailed eCommerce tracking, you can monitor all steps of your customer’s journey, including product impressions, clicks, add-to-cart actions, checkout, and product purchases. Set up custom dimensions and metrics to track additional information about your products, customers, and transactions.

Dynamic remarketing enables you to show personalized ads to people who have interacted with your products but haven’t made a purchase. Get updates on all essential performance metrics in real-time and set up and track the performance of custom events for unstoppable growth.

Comparing to Alternatives

This plugin offers robust ecommerce tracking for WooCommerce with integration for Google and Facebook, standing out among several alternatives in the market.

Top alternatives

Strengths

Comprehensive tracking for both Google and Facebook conversions.
Easy integration without the need for custom coding.
Lightweight compared to bloated alternatives like MonsterInsights.
Includes a dedicated settings tab within WooCommerce for easy configuration.
Free version offers significant functionality.

Weaknesses

Requires manual entry of tracking numbers, which can be tedious.
Has had several medium-level security vulnerabilities in past versions.
Security fixes require users to keep the plugin updated.
Some users may find the interface less polished compared to premium plugins.

User Sentiment Analysis

With a perfect 5-star rating from all reviewers, users consistently praise the plugin's effectiveness and ease of use.

Positive highlights

"Awesome Plugin!" - Nishit Langaliya
"Boost your business and enhance your marketing." - Dotstore
"Saved my time, no need to code." - Jaydeep Rami
"Does what it says, just what I needed." - gerlofcognito
"Excellent plugin with responsive support." - rashmita0206

Common complaints

Weaknesses

Manual addition of tracking numbers can be inconvenient.
Past security vulnerabilities require attention to updates.
Interface may not be as refined as some premium competitors.

Who Should Use This?

Best for

Users seeking a free, effective solution for integrating Google and Facebook ecommerce tracking into WooCommerce without complex setup.

Not ideal for

Those who prefer a plugin with automated tracking number management or require the highest level of security assurance without manual updates.

Pricing & Value

Free version includes

The free version provides essential ecommerce tracking features for Google and Facebook, suitable for most WooCommerce stores.

Pro version

Offers additional premium features such as advanced tracking options, priority support, and enhanced customization capabilities.

Final Verdict

Enhanced Ecommerce Google Analytics for WooCommerce is a highly rated plugin that delivers reliable ecommerce tracking for Google and Facebook, making it a valuable tool for WooCommerce store owners. Its ease of use and comprehensive features in the free version make it an excellent choice for those wanting to improve marketing insights without extra coding.

However, users should be mindful of its past security vulnerabilities and the need for manual tracking number entry. Keeping the plugin updated is essential to maintain security. Overall, it offers strong value compared to alternatives, especially for users prioritizing functionality and support.

Other Notable Features

Here are a few other notable features of this free Enhanced Ecommerce Google Analytics for WooCommerce plugin.

E-commerce Tracking

Google Analytics

Sales Analytics

Screenshots

FAQ

Log into your Google Analytics Account.
Navigate to Admin View E-commerce Settings and enable Enhanced E-commerce for your view.
Label your checkout steps for clarity, such as:

Step 1: Checkout View
Step 2: Billing Info
Step 3: Proceed to Payment

Go to the WordPress Dashboard, find DotStore Plugins, and select Enhanced Ecommerce Google Analytics for WooCommerce plugin. Activate it.
In the settings, check “Add Enhanced Ecommerce Tracking Code”.
Click the “Google Ecommerce Tracking Settings” tab within the plugin and enable the feature.
Enter your Google Analytics UID.