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Google Analytics for WooCommerce

By WooCommerce

E-commerce & Shopping /

Google Analytics for WooCommerce Review - In-Depth Analysis

Integrates Google Analytics with WooCommerce for enhanced tracking.

Performance Overview

WPS Score

6.31/10

User Rating

2.8/5 (based on 119+ reviews)

Active Installations

100,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

This plugin provides the integration between Google Analytics and the WooCommerce plugin. You can link a referral to a purchase and add transaction information to your Google Analytics data. It supports Global Site Tag (GA4) and eCommerce event tracking.

Please visit the documentation page for additional information.

Contributions are welcome via the GitHub repository.

Comparing to Alternatives

Google Analytics for WooCommerce is a plugin designed to integrate Google Analytics with WooCommerce stores. When compared to other similar plugins, it offers basic integration but lacks advanced features.

Top alternatives

Google Analytics for WooCommerce

Strengths

Official integration with Google Analytics.
Simple setup process by inserting Google Analytics ID.
Responsive support team as reported by some users.

Weaknesses

Lacks enhanced ecommerce tracking features.
Compatibility issues with GA4 and cookie consent plugins.
Reported to cause site breakage and transaction failures.
Limited updates leading to unresolved bugs.

User Sentiment Analysis

User feedback highlights a mix of positive support experiences and significant functional issues.

Positive highlights

'Support advised how this works. No dash in WooCommerce, it all connects to Google Analytics, when ID inserted into Integration section.' - Mr Fragrance
'Had issues initially, but support was helpful and responsive in resolving them' - bytesbuzz
'Very good technical support, thanks' - pierretappeti
'Native Google Analytics gateway for WooCommerce. Works great when set up correctly.' - Dymytrii Ishchuk

Common complaints

Plugin breaks WooCommerce sites causing checkout errors.
Does not support enhanced ecommerce tracking or funnels.
Incompatibility with GA4 and cookie consent solutions.
Tracking stops working after installation and remains broken after uninstall.

Weaknesses

Buggy and unstable leading to site disruptions.
Lack of updates to address critical issues.
Poor compatibility with modern analytics standards.
Limited feature set compared to alternatives.

Who Should Use This?

Best for

Users seeking a basic, official Google Analytics integration with WooCommerce who prioritize simple setup and are willing to manage potential issues.

Not ideal for

Stores requiring advanced ecommerce tracking, GA4 compatibility, or those using cookie consent plugins that need seamless integration. Also not suitable for users who cannot tolerate site instability.

Pricing & Value

Free version includes

The free version offers basic Google Analytics integration with WooCommerce, allowing users to connect their store to Google Analytics for tracking purposes.

Final Verdict

Google Analytics for WooCommerce provides a straightforward connection between WooCommerce and Google Analytics but suffers from significant functional and compatibility issues.

Due to frequent reports of site breakage and lack of advanced features, users should consider alternatives or proceed with caution, especially on live production sites.