/ Plugin Category

/ Analytics & Reporting

/ Traffic & Visitor Analytics

/ Plausible Analytics

Plausible Analytics

By Plausible Insights OÃ

Analytics & Reporting / Traffic & Visitor Analytics

Plausible Analytics Review - In-Depth Analysis

Plausible Analytics is a lightweight and privacy-friendly web analytics plugin for WordPress. It serves as an alternative to Google Analytics without using cookies.

Performance Overview

WPS Score

6.91/10

User Rating

5/5 (based on 29+ reviews)

Active Installations

10,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

5.77 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Plausible Analytics is an easy-to-use, open source, lightweight and privacy-friendly web analytics alternative to Google Analytics.

Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure.

This plugin provides a simple analytics dashboard that allows users to track site traffic and gain essential insights without the complexity of traditional analytics tools. It is designed to be lightweight, ensuring fast site performance while maintaining a low carbon footprint.

Plausible offers built-in analytics for WooCommerce and Easy Digital Downloads, allowing users to track conversions and revenue effectively. The plugin also supports event tracking for various user interactions, ensuring comprehensive analytics capabilities.

With features like team member invitations, shareable dashboards, and customizable tracking options, Plausible Analytics is a transparent and open source solution for website owners looking to understand their audience better.

Comparing to Alternatives

Plausible Analytics stands out as a privacy-focused, lightweight alternative to traditional analytics plugins, offering simplicity and compliance with data protection regulations.

Top alternatives

Strengths

Privacy-focused with no cookies and GDPR compliance
Lightweight script minimizing impact on site performance
User-friendly interface suitable for beginners and experts
Responsive and helpful support team
Clear and straightforward analytics data

Weaknesses

Requires registration on their website
Subscription-based model after a trial period
Limited features compared to some comprehensive analytics tools
Dependency on external service for data collection

User Sentiment Analysis

Users appreciate Plausible Analytics for its simplicity, privacy features, and excellent support, though some express frustration about the registration and payment requirements.

Positive highlights

"Clear analytics, simple to use, great for our users." – pguilha
"Installation is quick and easy, and the interface is clean and user-friendly." – Anonymous User
"Support responds at ninja-level speed with actionable solutions." – obijuandev
"Very reliable and well supported web analytics." – Skrlance
"Cookie-less Analytics solution with great dashboard UX." – krikke

Common complaints

Requires registration on the provider's website
Subscription payment required after a short trial
Lack of upfront transparency about business model

Weaknesses

Limited advanced features compared to some competitors
Relies on external service which may concern some users

Who Should Use This?

Best for

Users seeking a simple, privacy-focused analytics solution that respects GDPR and avoids cookies, especially those who value ease of use and responsive support.

Not ideal for

Users who prefer fully free plugins without registration or subscription requirements, or those needing highly advanced analytics features and full control over data hosting.

Pricing & Value

Free version includes

The free trial version offers full access to core analytics features, allowing users to evaluate the plugin's capabilities before subscribing.

Pro version

The premium subscription unlocks continued access to all analytics features beyond the trial period, including ongoing updates and dedicated support.

Final Verdict

Plausible Analytics is an excellent choice for website owners prioritizing privacy, simplicity, and compliance with data protection laws. Its lightweight design and user-friendly interface make it accessible to a wide range of users.

However, the requirement for registration and a paid subscription after a trial may deter some potential users. Overall, it offers strong value for those willing to invest in a privacy-centric analytics tool with reliable support.

Other Notable Features

Here are a few other notable features of this free Plausible Analytics plugin.

web analytics

privacy-friendly analytics

Google Analytics alternative

Screenshots

FAQ

We may be biased but we don’t recommend you use Google Analytics on your WordPress site because of these reasons:

It’s owned by Google, the largest ad-tech company in the world
It’s a bloated script that affects your site speed
It’s overkill for the majority of site owners
It’s a liability considering GDPR, CCPA and other privacy regulations
It uses cookies so you must obtain consent to store cookies
It’s blocked by many plugins and browsers so the data is not very accurate
It requires an extensive privacy policy
It’s abused by referral spam that skews the data
It’s a proprietary product so you need to put your trust in Google
It worsens the user experience due to the necessity for the annoying prompts

Read more: https://plausible.io/blog/best-wordpress-analytics-plugins