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WP WooCommerce Mailchimp

By Saint Systems

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

WP WooCommerce Mailchimp Review - In-Depth Analysis

Integrate Mailchimp with WooCommerce for easy customer subscriptions. Supports opt-in settings and interest groups.

Performance Overview

WPS Score

6.85/10

User Rating

4.3/5 (based on 35+ reviews)

Active Installations

5,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

WP WooCommerce Mailchimp provides simple and flexible Mailchimp integration for WooCommerce.

Automatically subscribe customers to a designated Mailchimp list and, optionally, Mailchimp interest groups and tags upon order creation or order completion. This can be done quietly or based on the user's consent with several opt-in settings that support international opt-in laws.

Upgrade to WP WooCommerce Mailchimp Pro for more advanced features including WooCommerce Subscriptions support and the ability to set product-specific lists, groups and tags.

Features include WooCommerce event selection, which allows subscribing customers to Mailchimp after order creation, processing, or completion. It also supports Mailchimp interest groups and tags, enabling you to set specific groups and tags based on the selected list.

Opt-in settings allow for Mailchimp double opt-in support and the option to display an opt-in checkbox on the checkout page. You can control the label and default state of the checkbox as well as its placement.

Translation support is available, and you can help translate the plugin into more languages by joining the Translations Community. The plugin supports bundled translations and custom translations for more flexibility.

All features should work for each blog in multisite installations. Requirements include PHP 5.6+, WordPress 4.7.0+, and WooCommerce 3.5.0+.

Documentation and support are available through the Help Center and the WP WooCommerce MailChimp support forum on WordPress.org. Dedicated support is available for Pro customers.

Comparing to Alternatives

WP WooCommerce Mailchimp stands alone in its category with no close direct alternatives available, making it a unique choice for integrating WooCommerce with Mailchimp.

Top alternatives

Strengths

Seamless integration with Mailchimp and WooCommerce.
Rich feature set including subscribing customers to interest groups and adding tags.
Intuitive and well-documented settings interface.
Pro version offers advanced customization and premium support.
Strong and responsive customer support.

Weaknesses

Encoding issues with non-English names, especially Japanese.
Some users rely on external tools like Zapier as a workaround for encoding problems.
Limited alternatives mean less choice for users seeking different features.
Occasional complexity for users new to Mailchimp or WooCommerce integration.

User Sentiment Analysis

With a strong majority of 5-star ratings and very few low ratings, users generally express high satisfaction with the plugin's functionality and support.

Positive highlights

'Easy to use plugin, connecting to MailChimp is fast and has no issues.' - Luke Cavanagh
'Most feature-rich WooCommerce MailChimp integration available!' - robertstaddon
'Nice, simple plugin, worked perfectly for 2 years.' - infotrade72
'AMAZING Support, very helpful and responsive.' - terryainsley
'Awesome support, issues fixed immediately.' - nmnetmedia

Common complaints

Weaknesses

Does not handle non-English names well, particularly Japanese encoding.
Some users have to use external plugins or services to work around encoding issues.
Limited direct alternatives may restrict user options.
Advanced features may require familiarity with Mailchimp and WooCommerce.

Who Should Use This?

Best for

This plugin is ideal for WooCommerce store owners who want a robust and feature-rich integration with Mailchimp, including tagging and interest group subscriptions, and who value strong customer support.

Not ideal for

It may not be suitable for users who need flawless support for non-English characters or those looking for alternative plugins with different feature sets, as no close alternatives exist.

Pricing & Value

Free version includes

The free version offers essential integration features, allowing users to connect WooCommerce with Mailchimp and manage basic subscriber lists and tags.

Pro version

The Pro version provides advanced customization options, enhanced features for managing subscribers and tags, and priority support from the development team.

Final Verdict

WP WooCommerce Mailchimp is a comprehensive and well-supported plugin that excels in integrating WooCommerce stores with Mailchimp, offering a rich set of features and excellent customer service. Its unique position without close alternatives makes it a strong choice for users needing this specific functionality.

However, users dealing with non-English names, especially Japanese, may encounter encoding issues that require workarounds. Overall, the plugin delivers great value, particularly with its Pro version, and maintains a solid security record with no known vulnerabilities.