Conversion Tracking for WooCommerce Review - In-Depth Analysis
This plugin adds various conversion tracking codes to WooCommerce cart, checkout, registration success, and product pages. It helps you track user interactions and conversions effectively.
Performance Overview
User Rating
3/5 (based on 24+
reviews)
Active Installations
20,000+
Update Frequency
Below Average
It is calculated using the weighted average of same category
plugins.
Security Score
5 / 10
(Medium Risk)
It is calculated using the weighted average of all versions.
What It Does
This plugin integrates various advertising tracking codes into your WooCommerce site. It allows you to track conversions by inserting codes on the cart page, checkout success page, and after user registration.
With this plugin, you can monitor who adds products to their cart, who makes purchases, and who registers on your site. It supports multiple integrations such as Facebook, Twitter, and Google Adwords.
The pro version offers additional features including more Facebook events, multiple Facebook pixels, and enhanced tracking capabilities for various advertising platforms.
Comparing to Alternatives
Conversion Tracking for WooCommerce currently has no close direct alternatives in its category, making it a unique option for users seeking this specific functionality.
Strengths
- Supports basic tracking tasks for platforms like Facebook Pixel and Google Ads.
- Offers a free version with essential features.
- Has a pro version with additional premium features.
- Integrates directly with WooCommerce for conversion tracking.
- Provides a straightforward setup for basic users.
Weaknesses
- No close alternative plugins available for comparison.
- Known security vulnerabilities in past versions, though fixed in updates.
- Limited updates and maintenance reported by users.
- Some users report issues with plugin functionality and deactivation.
User Sentiment Analysis
User reviews show a mixed sentiment with a significant portion of negative feedback, reflected in a 3 out of 5 star average rating and nearly 46% of ratings being 1 or 2 stars.
Positive highlights
- "The Free version has enough options to make the basic part of tracking tasks in the different platforms like Pixel (Facebook) and Google Ads." - paulooctavio
- "Basic but helps!" - paulooctavio
- "It helped me with basic tracking needs." - paulooctavio
Common complaints
- Tracking pixels often do not fire as expected.
- Developer does not provide timely updates or fixes.
- Plugin cannot be deactivated without providing feedback.
- Plugin appears abandoned with poor communication from developers.
- Plugin causes errors and spam logs without resolution.
Weaknesses
- Security vulnerabilities have been identified in past versions.
- Maintenance and support are lacking, leading to user frustration.
- Plugin functionality is unreliable for some users.
- Deactivation process is problematic and forced feedback is required.
Who Should Use This?
Best for
Users needing a simple, free solution for basic conversion tracking on WooCommerce who are comfortable with potential limitations and occasional issues.
Not ideal for
Users requiring reliable, actively maintained plugins with strong support and security, or those needing advanced tracking features and seamless deactivation options.
Pricing & Value
Free version includes
The free version includes basic tracking capabilities for major platforms like Facebook Pixel and Google Ads, sufficient for simple tracking needs.
Pro version
The pro version offers additional premium features, though specific details are not clearly promoted. Users may expect enhanced tracking options and support.
Final Verdict
Conversion Tracking for WooCommerce offers basic tracking functionality with a free version that can serve simple needs. However, significant concerns exist regarding plugin reliability, lack of timely updates, and past security vulnerabilities, which impact user confidence.
Given the absence of close alternatives, users must weigh the plugin's basic utility against its maintenance and security issues. Those seeking robust, well-supported tracking solutions may want to consider other options or await improvements in this plugin.
Other Notable Features
Here are a few other notable features of this free
Conversion Tracking for WooCommerce plugin.
FAQ
Yes, the plugin works both with the latest v3.x and the older 2.x versions.
We have three different ways of tracking a conversion. The most used one is when a order has been made.
We put the JavaScript scripts provided by you in the page and it fires a conversion event to that scripts site.
Contributors and developers
“Conversion Tracking for WooCommerce”
is open source software. The following people have
contributed to this plugin.
