/ Plugin Category

/ Performance & Optimization

/ Image Optimization & Compression

/ Converter for Media – Optimize images | Convert WebP & AVIF

Converter for Media – Optimize images | Convert WebP & AVIF

By Mateusz Gbiorczyk

Performance & Optimization / Image Optimization & Compression

Converter for Media – Optimize images | Convert WebP & AVIF Review - In-Depth Analysis

Speed up your website by optimizing images with WebP and AVIF formats. Reduce file sizes significantly without losing quality.

Performance Overview

WPS Score

6.88/10

User Rating

4.9/5 (based on 1084+ reviews)

Active Installations

500,000+

Update Frequency

Outstanding It is calculated using the weighted average of same category plugins.

Security Score

5.6 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Speed up your website using our ease image optimizer by serving WebP and AVIF images. By replacing files in standard JPEG, PNG and GIF formats with WebP and AVIF formats, you can save over a half of the page weight without losing quality.

After installing the plugin, you can optimize your entire Media Library with a single click — no further action required. When image optimization finishes, every visitor will automatically receive new images with significantly reduced file sizes.

As of today, over 95% of users use browsers that support the WebP format. The loading time of your website depends to a large extent on its weight and the level of image optimization. Using our WebP Converter, now you can speed it up in a few seconds without much effort!

This will be a profit both for your users who will not have to download so much data, but also for a server that will be less loaded. Remember that a better optimized website also affects your Google ranking. Image optimization is very important.

Now in the PRO version you can use AVIF as the output format for your images. The AVIF format is a new extension — is the successor to WebP. Images converted to the AVIF format weigh about 50% less than images converted only to the WebP format, while maintaining better image quality.

Enjoy peace of mind knowing that AVIF is supported by over 90% of browsers. And if any visitor has an older browser, our plugin will automatically fall back to WebP — so every user gets fast, high-quality images without a hitch.

When a browser tries to load an image file, the plugin checks if it supports the AVIF format. If so, the browser will receive the equivalent of the original image in the AVIF format. If it does not support AVIF, but supports the WebP format, the browser will receive the equivalent of the original image in WebP format. In case the browser does not support either WebP or AVIF, the original image is loaded. This means full support for all browsers.

When you have just installed the plugin, you can optimize images with one click. Image size will be smaller after generating AVIF and WebP! New images that will be added to the Media Library will be converted automatically.

Our image optimizer does not modify your original images in any way. This means security for you and your files. Files converted to AVIF and WebP format are saved in a separate directory: /wp-content/uploads-webpc/.

Optimizing images and raising your website to a new level now! Install the plugin and enjoy the website that loads faster by image optimization. Surely you and your users will appreciate it.

Comparing to Alternatives

Converter for Media stands out among image optimization plugins by focusing on safe and efficient WebP and AVIF conversions using rewrite rules rather than database URL changes. Here's how it compares to similar plugins.

Top alternatives

Strengths

Uses rewrite rules for image conversion, avoiding database URL alterations and enhancing safety.
Supports both WebP and AVIF formats for modern image optimization.
Seamlessly integrates with popular page builders and hosting stacks like Bricks Builder and Nginx.
Pro version offers advanced features suitable for agencies and professional use.
Demonstrates significant improvements in Google PageSpeed and Core Web Vitals scores.

Weaknesses

Free version limits the number of images that can be converted.
Pass Thru mode can be slower and may not work on all hosting environments due to PHP execution restrictions.
Less known compared to some larger image optimization plugins, which might affect community support.
Some technical setup may be required for optimal performance on certain servers.

User Sentiment Analysis

User feedback highlights the plugin's effectiveness, ease of use, and excellent support, with some noting limitations in free usage and hosting compatibility.

Positive highlights

"The PRO version is a game-changer for Agencies! Worth every penny" – Jayron Castro
"Very good so far" – Matthias Müller
"Great plugin. I recommend it." – mjanowski
"Great plugin! Great support, keep up the good work!" – baksteendegeweldige
"Works great and does what it says." – dmor71

Common complaints

Free version limits the number of images that can be converted.
Pass Thru mode is slower and may not work on some hosting setups due to PHP restrictions.

Weaknesses

Some users face technical limitations with Pass Thru mode on certain hosts.
Limited image conversion capacity in the free version may restrict larger sites.

Who Should Use This?

Best for

This plugin is ideal for website owners and agencies seeking efficient image optimization with modern formats like WebP and AVIF, especially those using page builders like Bricks Builder or hosting on Nginx stacks.

Not ideal for

Users with very large image libraries who need unlimited free conversions or those on hosting environments that restrict PHP execution may find limitations with this plugin's free version and Pass Thru mode.

Pricing & Value

Free version includes

The free version allows basic image conversion to WebP and AVIF with some limits on the number of images processed, providing solid value for small to medium sites.

Pro version (5 - 15 USD / month)

The Pro version unlocks unlimited image conversions, advanced features for agencies, improved performance modes, and priority support, making it suitable for professional and high-volume use.

Final Verdict

Converter for Media is a reliable and effective plugin for optimizing images with modern formats, offering a safe technical approach and strong performance improvements.

While the free version is limited in capacity, the Pro version provides robust features that benefit agencies and users with larger needs, backed by excellent support and integration.

Other Notable Features

Here are a few other notable features of this free Converter for Media – Optimize images | Convert WebP & AVIF plugin.

Compress Images

Convert Webp

Image Optimization

Optimize Images

Webp

Screenshots

FAQ

You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team help validate, triage and handle any security vulnerabilities.

Report a security vulnerability

This is possible using the following types of filters to change default paths. It is a solution for advanced users. If you are not, please skip this question.

Path to the root installation directory of WordPress (ABSPATH by default):

add_filter( 'webpc_site_root', function( $path ) {     return ABSPATH; } );

Paths to directories (relative to the root directory):

add_filter( 'webpc_dir_name', function( $path, $directory ) {     switch ( $directory ) {         case 'uploads':             return 'wp-content/uploads';         case 'webp':             return 'wp-content/uploads-webpc';         case 'plugins':             return 'wp-content/plugins';         case 'themes':             return 'wp-content/themes';     }     return $path; }, 10, 2 );

Note that the /uploads-webpc directory must be at the same nesting level as the /uploads, /plugins and /themes directories.

Prefix in URL of /wp-content/ directory or equivalent (used in .htaccess):

add_filter( 'webpc_htaccess_rewrite_path', function( $prefix ) {     return '/'; } );

For the following sample custom WordPress structure:

... ├── web     ...     ├── app     │   ├── mu-plugins     │   ├── plugins     │   ├── themes     │   └── uploads     ├── wp-config.php     ...

Use the following filters:

add_filter( 'webpc_site_root', function( $path ) {     return 'C:/WAMP/www/project/web'; // your valid path to root } ); add_filter( 'webpc_htaccess_rewrite_path', function( $prefix ) {     return '/'; } ); add_filter( 'webpc_dir_name', function( $path, $directory ) {     switch ( $directory ) {         case 'uploads':             return 'app/uploads';         case 'webp':             return 'app/uploads-webpc';         case 'plugins':             return 'app/plugins';         case 'themes':             return 'app/themes';     }     return $path; }, 10, 2 );

After setting the filters go to Settings -> Converter for Media in the admin panel and click the Save Changes button. .htaccess files with appropriate rules should be created in the directories /uploads and /uploads-webpc.

To exclude selected directories, provide them in the Excluded directories field in the Advanced Settings tab in the plugin settings.

In this field, you can enter a directory name or path. Here are examples:
– 2023
– 2024/01
– 2023,2024/01

To exclude selected files, use the following filter (in this case with the suffix “-skipped” in a filename, e.g. image-skipped.png):

add_filter( 'webpc_supported_source_file', function( bool $status, string $file_name, string $server_path ): bool {     $excluded_suffix = '-skipped';     if ( strpos( $file_name, $excluded_suffix . '.' ) !== false ) {         return false;     }     return $status; }, 10, 3 );

Argument $server_path is the absolute server path to a directory or file. Inside the filters, you can apply more complicated rules as needed.

Changes to excluded directories and files take effect before images are converted – they do not affect already converted images. These images must be manually removed from the directory: /wp-content/uploads-webpc/.

The plugin supports the following directories by default:
– /gallery
– /plugins
– /themes
– /uploads

If you want to add support for a custom directory, add the following code to the functions.php file in your theme directory (use a correct directory name instead of custom-directory):

add_filter( 'webpc_source_directories', function ( $directories ) {     $directories[] = 'custom-directory';     return $directories; } );

Remember that this directory must be located in the /wp-content directory.

By default, all images are converted when you click on the Start Bulk Optimization button. In addition, conversion is automatic when you add new files to your Media Library.

Remember that our plugin takes into account images generated by WordPress. There are many plugins that generate, for example, images of a different size or in a different version.

If you would like to integrate with your plugin, which generates images by yourself, you can do it. Our plugin provides the possibility of this type of integration. This works for all images in the /wp-content directory.

It is a solution for advanced users. If you would like to integrate with another plugin, it’s best to contact the author of that plugin and give him information about the actions available in our plugin. This will help you find a solution faster.

You can manually run converting selected files, you can use the action to which you will pass an array with a list of paths (they must be absolute server paths):

do_action( 'webpc_convert_paths', $paths, true );

An alternative method is to manually start converting the selected attachment by passing the post ID from the Media Library. Remember to run this action after registering all image sizes (i.e. after running the add_image_size function):

do_action( 'webpc_convert_attachment', $post_id, true );

To delete manually converted files, use the following action, providing as an argument an array of absolute server paths to the files (this will delete manually converted files):

do_action( 'webpc_delete_paths', $paths );

The plugin supports WP-CLI, which enables faster image conversion from the server level. More information on how to get started with WP-CLI can be found in the Handbook. The supported commands are described below.

Checking how many maximum images for conversion are on website:

wp converter-for-media calculate

Converting all images:

wp converter-for-media regenerate

Converting all images (with “Force convert all images again” option):

wp converter-for-media regenerate --force

Contributors and developers

“Converter for Media – Optimize images | Convert WebP & AVIF” is open source software. The following people have contributed to this plugin.

Mateusz Gbiorczyk

Pro version Free Version Docs

WPS

6.88

Average

Pro version

Ratings

4.9 out of 5 | 1084

Version

6.6.0

Last updated

5 days ago

Active installations

500,000+

WordPress version

7.0 or higher

PHP version

7.4 or higher

Languages

Other plugins you might like

LiteSpeed Cache

By LiteSpeed Technologies

WPS

7.5

Very Good

4.8/5

2.7k+reviews

7M+

active installation

Tested with

6.9.4

WP Super Cache

By Automattic

WPS

7.47

Very Good

4.3/5

1.3k+reviews

1M+

active installation

Tested with

6.9.4

WP Fastest Cache

By Emre Vona

WPS

7.39

Very Good

4.9/5

4.2k+reviews

1M+

active installation

Tested with

6.9.4

Images to WebP

By kubiq

WPS

6.56

Average

4.4/5

31+reviews

9k+

active installation

Tested with

6.9.4

QuickWebP – Compress / Optimize Images & Convert WebP | SEO Friendly

By Ludwig You

WPS

6.75

Average

4.7/5

17+reviews

8k+

active installation

Tested with

7.0

Plus WebP or AVIF

By Katsushi Kawamori

WPS

6.66

Average

4.6/5

26+reviews

5k+

active installation

Tested with

7.0

Converter for Media – Optimize images | Convert WebP & AVIF Review - In-Depth Analysis

Performance Overview

What It Does

Comparing to Alternatives

User Sentiment Analysis

Who Should Use This?

Pricing & Value

Final Verdict

Other Notable Features

Screenshots

FAQ

Contributors and developers

Ratings

Reviews (1084)

Sort by:

Contributors & Developers

Interested in development?

Changelog

Security Status

Secure

No Unpatched Vulnerabilities

Known Vulnerabilities (4)

WPS

6.88

Other plugins you might like

LiteSpeed Cache

WP Super Cache

WP Fastest Cache

Images to WebP

QuickWebP – Compress / Optimize Images & Convert WebP | SEO Friendly

Plus WebP or AVIF