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Tracking Code Manager

By Data443 Risk Mitigation, Inc.

E-commerce & Shopping / Shopping Cart & Checkout

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Tracking Code Manager Review - In-Depth Analysis

Manage all your tracking codes and conversion pixels in one place. Compatible with major platforms like Facebook Ads and Google Adwords.

Performance Overview

WPS Score

6.87/10

User Rating

4.1/5 (based on 58+ reviews)

Active Installations

90,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

4.6 / 10 (Low Risk) It is calculated using the weighted average of all versions.

What It Does

Tracking Code Manager is a plugin that gives you the ability to manage all third-party tracking codes and scripts in one single interface.

This plugin allows you to place codes on any page and location with complete freedom, maintaining compliance with worldwide privacy laws. You can segment pixel tracking and block by country or location as needed.

Quickly add custom codes for platforms like Google Analytics, Facebook Custom Audiences, and many others. This plugin detects your e-commerce plugin automatically, allowing you to track conversions easily.

Forget about the hassle of updating tracking codes directly in theme files. With Tracking Code Manager, you can manage your codes externally, reducing the risk of losing important tracking during updates.

Comparing to Alternatives

Tracking Code Manager stands out in its category with no close direct alternatives available, making it a unique choice for managing tracking codes in WordPress.

Top alternatives

Strengths

Simple and easy to use interface
Supports adding tracking codes to pages, posts, and custom post types
Works well with WooCommerce for tracking conversions
Reasonably priced Pro version with enhanced features
Positive user feedback on reliability and functionality

Weaknesses

No close direct alternatives to compare feature sets
Some users find licensing terms confusing
Limited options for code insertion locations (e.g., footer insertion requested)
Security vulnerabilities have been identified and fixed in past versions

User Sentiment Analysis

With a strong majority of 5-star ratings and a few lower ratings, users generally appreciate the plugin's ease of use and effectiveness, though some concerns about licensing and support exist.

Positive highlights

'Simple to use and works as promised' - eurotunes
'Easy and simple to add tracking codes... very reasonably priced' - touchdowntech
'One of my favorite tools on my tool belt of WordPress plug-ins!' - eddygk
'Excelente plugin, práctico y muy fácil de usar' - jcalcagni2008
'Excelente y facil de usar' - planetaweb

Common complaints

License is marketed as single-site but functions as a subscription with limited updates and support after one year

Weaknesses

Past security vulnerabilities including cross-site scripting and CSRF issues
Some users feel licensing and update policies are not clearly communicated
Limited footer code insertion option requested by users

Who Should Use This?

Best for

Users looking for a straightforward and effective plugin to manage tracking codes on WordPress sites, including WooCommerce stores, who value ease of use and reasonable pricing.

Not ideal for

Those who require extensive code insertion options like footer placement or who prefer clear perpetual licensing without renewal requirements, or users concerned about past security vulnerabilities despite fixes.

Pricing & Value

Free version includes

The free version offers basic functionality to add tracking codes to posts, pages, and custom post types, suitable for many standard use cases.

Pro version (29 - 79 USD / year)

The Pro version includes additional features such as enhanced code management, support for WooCommerce tracking, and premium support, offered under a license with one year of updates and support.

Final Verdict

Tracking Code Manager is a well-regarded plugin praised for its simplicity, effectiveness, and reasonable pricing, making it a solid choice for users needing to manage tracking codes on WordPress sites. Its unique position without close alternatives highlights its niche utility.

However, potential users should be aware of the licensing model that limits updates and support after one year unless renewed, and consider the history of security vulnerabilities that have since been addressed. Overall, it is recommended for users who prioritize ease of use and functionality over extensive customization and who accept the licensing terms.

Other Notable Features

Here are a few other notable features of this free Tracking Code Manager plugin.

tracking code management

conversion pixels

e-commerce tracking

Screenshots

FAQ

You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage and handle any security vulnerabilities. Report a security vulnerability.