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Simple Universal Google Analytics

By Noor Alam

Analytics & Reporting / Traffic & Visitor Analytics

Simple Universal Google Analytics Review - In-Depth Analysis

Enable Universal Google Analytics tracking on your WordPress site. Add tracking code to every page easily with this Google Analytics plugin.

Performance Overview

WPS Score

6.74/10

User Rating

4.6/5 (based on 9+ reviews)

Active Installations

4,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

The Simple Universal Google Analytics plugin simplifies the process of tracking your website with Google Analytics. By entering your tracking ID in the plugin settings, you can activate universal tracking for your site.

Universal Analytics is the upgraded standard for Google Analytics that enhances data collection and organization. It allows you to understand user interactions with your content better.

This plugin offers numerous benefits, including connecting multiple devices to the same user, more accurate user counts, and access to cross-device reports. You can also manage referral sources and customize your data collection to fit your business needs.

Comparing to Alternatives

Simple Universal Google Analytics offers a straightforward approach to integrating Google Analytics with WordPress, focusing on minimalism and ease of use compared to other plugins.

Top alternatives

Strengths

Very lightweight and minimal, avoiding site bloat.
Simple to use with basic functionality focused on injecting tracking code.
Does not interfere with theme files or require complex setup.
Centralizes Google Analytics tracking without unnecessary features.

Weaknesses

Lacks advanced analytics features found in other plugins.
No updates for extended periods, raising compatibility concerns.
No premium version to unlock additional functionality.
Limited customization options for tracking and reports.

User Sentiment Analysis

User feedback highlights the plugin's simplicity and effectiveness, though some express concerns about maintenance and feature limitations.

Positive highlights

"Easy As Pie!" - enfusia
"Excellent! Basic function and simple to use!" - cbarmore
"I just wanted to inject my tracking code, without an update removing my code from theme files." - realuseless
"This is Genius. I hate all the plugins that bloat up my site and offer no real advantage." - loopline
"This nifty little plugin does just 1 thing & does it without a fuss." - ajinkya99

Common complaints

Plugin stopped working after WordPress 5.5 update.
Hasn't been updated for over 6 months.
Lacks features beyond basic tracking code injection.
No support for advanced analytics or dashboards.

Weaknesses

Outdated and potentially incompatible with recent WordPress versions.
No ongoing development or feature enhancements.
Limited to basic tracking code insertion only.

Who Should Use This?

Best for

Users who want a simple, no-frills way to add Google Analytics tracking code to their WordPress site without extra features or bloat.

Not ideal for

Users seeking detailed analytics dashboards, advanced tracking options, or regular plugin updates and support.

Pricing & Value

Free version includes

The free version provides basic Google Analytics tracking code injection without additional features or customization options.

Final Verdict

Simple Universal Google Analytics excels at its core purpose: injecting Google Analytics tracking code in a lightweight and straightforward manner. It is ideal for users who prioritize simplicity and minimalism over advanced features.

However, the lack of updates and additional functionality may limit its usefulness for users needing more comprehensive analytics solutions or ongoing support. Consider alternatives if you require more robust features.