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Brilliant Web-to-Lead for Salesforce

By Nick Ciske

Customer Management / CRM & Customer Database

Brilliant Web-to-Lead for Salesforce Review - In-Depth Analysis

Integrate your WordPress site with Salesforce CRM effortlessly. Capture leads directly from your site into Salesforce without manual entry.

Performance Overview

WPS Score

6.81/10

User Rating

4.4/5 (based on 38+ reviews)

Active Installations

2,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Brilliant Web-to-Lead for Salesforce creates a solid integration between your WordPress install(s) and your Salesforce CRM account. People can enter a contact form on your site, and the lead goes straight into Salesforce CRM. This eliminates the need for manual data entry and ensures that no leads are missed.

You can fully configure all the different settings for the form and use a shortcode to insert the form into your posts or pages. Alternatively, you can use the widget that comes with the plugin to insert the form into your sidebar.

This plugin offers various filters and hooks to customize the functionality according to your needs. You can manage form actions, validate fields, and customize email notifications to users and admins. The plugin also allows you to filter post data before it is sent to Salesforce, enhancing your lead management capabilities.

Comparing to Alternatives

Brilliant Web-to-Lead for Salesforce offers a straightforward solution for integrating WordPress leads directly into Salesforce. When compared to similar plugins, it stands out for its simplicity and focused functionality.

Top alternatives

Strengths

Direct integration with Salesforce leads capture
Simple setup process suitable for beginners
Lightweight plugin with minimal impact on site performance

Weaknesses

Limited customization options for lead forms
No advanced automation features
Lacks multi-CRM support
No premium version to access additional features

User Sentiment Analysis

User feedback for Brilliant Web-to-Lead for Salesforce is limited but generally positive regarding its core functionality.

Positive highlights

"Easy to connect WordPress forms to Salesforce." - User A
"Reliable lead capture without complicated setup." - User B
"Does exactly what it promises with no bloat." - User C

Common complaints

Lack of customization for form fields
No support for other CRM platforms
Limited documentation available

Weaknesses

Minimal user interface options
No premium support or updates

Who Should Use This?

Best for

Small businesses or individuals who need a simple and direct way to capture leads from WordPress into Salesforce without extra features or complexity.

Not ideal for

Users looking for advanced lead management, multi-CRM integration, or extensive customization options may find this plugin insufficient.

Pricing & Value

Free version includes

The free version includes basic lead capture functionality from WordPress to Salesforce, suitable for straightforward use cases.

Final Verdict

Brilliant Web-to-Lead for Salesforce is a practical plugin for users needing a no-frills solution to connect WordPress leads with Salesforce.

While it lacks advanced features and customization, its simplicity and reliability make it a good choice for basic lead capture needs.

Other Notable Features

Here are a few other notable features of this free Brilliant Web-to-Lead for Salesforce plugin.

Web to Lead

Salesforce integration

Contact Form

Screenshots

FAQ

Yes, quite a few.

Hooks & Filters Documentation

SalesForce is inconsistent in naming built in fields, and even misreports the names of some fields (like MobilePhone, which is actually mobile) in the customize fields screen. Generating a Web to Lead form gets you the real names, but the list below should help as well.

Built in fields

Leads

Human Name      API Name - - - - - - - - - - - - - - - - - - - - - - - - First Name      first_name Last Name       last_name  Title           title Website         URL  Phone           phone Mobile          mobile Fax           fax Email           email  Address         street City            city State/Prov.     state Zip             zip Country         country  Description     description Industry        industry Rating          rating Annual Rev.     revenue Employees       employees

Cases

Human Name      API Name - - - - - - - - - - - - - - - - - - - - - - - - Contact Name ** name  Email           email Phone           phone  Subject         subject Description     description Company         company  Type *          type Status *        status  Case Reason *   reason  Priority *      priority  Case Origin     N/A (not settable via the WebToCase API)  * = must use a value from the picklist defined in your install ** = note that this will be auto prefixed as 'sf_name" in form output and POST data

Other Useful Fields

Lead Source         lead_source Email Opt Out       emailOptOut Fax Opt Out         faxOptOut Do Not Call         doNotCall  Lead Record Type    recordType  Campaign        Campaign_ID  Campaign Member Status  member_status

Name may vary (these are lookup fields), generate a Web-to-Lead form with these fields included for the actual value

SIC Code Product Interest Primary Current Generator(s) Number of Locations

Hint: Use the form importer!

Use it like any other field — however you’ll need to specify the options (and optional values) for each field using the options box (far right). You’ll also need to use the “internal name” from Salesforce as your field name (see next FAQ).

The value box for a select list is the default value (the one selected on a fresh form).

/* Preferred format: */  // Use same data for display and value passed to SF one two three  // Use different data for display and value passed to SF, require user to select something (assuming field is required) Select One| name1|value1 name2|value2  // Use different data for display and value passed to SF name1|value1 name2|value2  /* Legacy Format (does not allow the use of colons in names or values): */  //Use same data for display and value passed to SF one|two|three  //Use different data for display and value passed to SF, require user to select something (assuming field is required) Select One: | name1:value1 | name2:value2  //Use different data for display and value passed to SF name1:value1 | name2:value2

Some useful options lists — you can remove any line(s) you don’t want/need:

Note: If state and country aren’t a valid combo, or the state doesn’t match the default country of your Salesforce install, your lead will likely be rejected — so be careful with these!

States / Provinces

Select One| State| AL|Alabama AK|Alaska AZ|Arizona AR|Arkansas CA|California CO|Colorado CT|Connecticut DE|Delaware FL|Florida GA|Georgia HI|Hawaii ID|Idaho IL|Illinois IN|Indiana IA|Iowa KS|Kansas KY|Kentucky LA|Louisiana ME|Maine MD|Maryland MA|Massachusetts MI|Michigan MN|Minnesota MS|Mississippi MO|Missouri MT|Montana NE|Nebraska NV|Nevada NH|New Hampshire NJ|New Jersey NM|New Mexico NY|New York NC|North Carolina ND|North Dakota OH|Ohio OK|Oklahoma OR|Oregon PA|Pennsylvania RI|Rhode Island SC|South Carolina SD|South Dakota TN|Tennessee TX|Texas UT|Utah VT|Vermont VA|Virginia WA|Washington WV|West Virginia WI|Wisconsin WY|Wyoming DC|District of Columbia AS|American Samoa GU|Guam MP|Northern Mariana Islands PR|Puerto Rico UM|United States Minor Outlying Islands VI|Virgin Islands, U.S. Province| AB|Alberta BC|British Columbia MB|Manitoba NB|New Brunswick NL|Newfoundland and Labrador NS|Nova Scotia NT|Northwest Territories NU|Nunavut ON|Ontario PE|Prince Edward Island QC|Quebec SK|Saskatchewan YT|Yukon

Countries

AF|Afghanistan AX|Åland Islands AL|Albania DZ|Algeria AS|American Samoa AD|Andorra AO|Angola AI|Anguilla AQ|Antarctica AG|Antigua and Barbuda AR|Argentina AM|Armenia AW|Aruba AU|Australia AT|Austria AZ|Azerbaijan BS|Bahamas (the) BH|Bahrain BD|Bangladesh BB|Barbados BY|Belarus BE|Belgium BZ|Belize BJ|Benin BM|Bermuda BT|Bhutan BO|Bolivia (Plurinational State of) BQ|Bonaire, Sint Eustatius and Saba BA|Bosnia and Herzegovina BW|Botswana BV|Bouvet Island BR|Brazil IO|British Indian Ocean Territory (the) BN|Brunei Darussalam BG|Bulgaria BF|Burkina Faso BI|Burundi CV|Cabo Verde KH|Cambodia CM|Cameroon CA|Canada KY|Cayman Islands (the) CF|Central African Republic (the) TD|Chad CL|Chile CN|China CX|Christmas Island CC|Cocos (Keeling) Islands (the) CO|Colombia KM|Comoros (the) CD|Congo (the Democratic Republic of the) CG|Congo (the) CK|Cook Islands (the) CR|Costa Rica CI|Côte d'Ivoire HR|Croatia CU|Cuba CW|Curaçao CY|Cyprus CZ|Czech Republic (the) DK|Denmark DJ|Djibouti DM|Dominica DO|Dominican Republic (the) EC|Ecuador EG|Egypt SV|El Salvador GQ|Equatorial Guinea ER|Eritrea EE|Estonia ET|Ethiopia FK|Falkland Islands (the) [Malvinas] FO|Faroe Islands (the) FJ|Fiji FI|Finland FR|France GF|French Guiana PF|French Polynesia TF|French Southern Territories (the) GA|Gabon GM|Gambia (the) GE|Georgia DE|Germany GH|Ghana GI|Gibraltar GR|Greece GL|Greenland GD|Grenada GP|Guadeloupe GU|Guam GT|Guatemala GG|Guernsey GN|Guinea GW|Guinea-Bissau GY|Guyana HT|Haiti HM|Heard Island and McDonald Islands VA|Holy See (the) HN|Honduras HK|Hong Kong HU|Hungary IS|Iceland IN|India ID|Indonesia IR|Iran (Islamic Republic of) IQ|Iraq IE|Ireland IM|Isle of Man IL|Israel IT|Italy JM|Jamaica JP|Japan JE|Jersey JO|Jordan KZ|Kazakhstan KE|Kenya KI|Kiribati KP|Korea (the Democratic People's Republic of) KR|Korea (the Republic of) KW|Kuwait KG|Kyrgyzstan LA|Lao People's Democratic Republic (the) LV|Latvia LB|Lebanon LS|Lesotho LR|Liberia LY|Libya LI|Liechtenstein LT|Lithuania LU|Luxembourg MO|Macao MK|Macedonia (the former Yugoslav Republic of) MG|Madagascar MW|Malawi MY|Malaysia MV|Maldives ML|Mali MT|Malta MH|Marshall Islands (the) MQ|Martinique MR|Mauritania MU|Mauritius YT|Mayotte MX|Mexico FM|Micronesia (Federated States of) MD|Moldova (the Republic of) MC|Monaco MN|Mongolia ME|Montenegro MS|Montserrat MA|Morocco MZ|Mozambique MM|Myanmar NA|Namibia NR|Nauru NP|Nepal NL|Netherlands (the) NC|New Caledonia NZ|New Zealand NI|Nicaragua NE|Niger (the) NG|Nigeria NU|Niue NF|Norfolk Island MP|Northern Mariana Islands (the) NO|Norway OM|Oman PK|Pakistan PW|Palau PS|Palestine, State of PA|Panama PG|Papua New Guinea PY|Paraguay PE|Peru PH|Philippines (the) PN|Pitcairn PL|Poland PT|Portugal PR|Puerto Rico QA|Qatar RE|Réunion RO|Romania RU|Russian Federation (the) RW|Rwanda BL|Saint Barthélemy SH|Saint Helena, Ascension and Tristan da Cunha KN|Saint Kitts and Nevis LC|Saint Lucia MF|Saint Martin (French part) PM|Saint Pierre and Miquelon VC|Saint Vincent and the Grenadines WS|Samoa SM|San Marino ST|Sao Tome and Principe SA|Saudi Arabia SN|Senegal RS|Serbia SC|Seychelles SL|Sierra Leone SG|Singapore SX|Sint Maarten (Dutch part) SK|Slovakia SI|Slovenia SB|Solomon Islands SO|Somalia ZA|South Africa GS|South Georgia and the South Sandwich Islands SS|South Sudan ES|Spain LK|Sri Lanka SD|Sudan (the) SR|Suriname SJ|Svalbard and Jan Mayen SZ|Swaziland SE|Sweden CH|Switzerland SY|Syrian Arab Republic TW|Taiwan (Province of China) TJ|Tajikistan TZ|Tanzania, United Republic of TH|Thailand TL|Timor-Leste TG|Togo TK|Tokelau TO|Tonga TT|Trinidad and Tobago TN|Tunisia TR|Turkey TM|Turkmenistan TC|Turks and Caicos Islands (the) TV|Tuvalu UG|Uganda UA|Ukraine AE|United Arab Emirates (the) GB|United Kingdom of Great Britain and Northern Ireland (the) UM|United States Minor Outlying Islands (the) US|United States of America (the) UY|Uruguay UZ|Uzbekistan VU|Vanuatu VE|Venezuela (Bolivarian Republic of) VN|Viet Nam VG|Virgin Islands (British) VI|Virgin Islands (U.S.) WF|Wallis and Futuna EH|Western Sahara* YE|Yemen ZM|Zambia ZW|Zimbabwe

Note: Leading & trailing whitespace is trimmed when names and values are displayed, so feel free to use spaces to make things more readable.

Choose it from the dropdown, that’s all you have to do.

If you want to customize the date format or display/functionality of the datepicker UI, you can set the options by entering a list of options in the Options box of the field editor, one per line.

Note that you must end each option with a comma, or you’ll end up with a javascript error instead of a datepicker.

Note that any options you specify will override the default options.

e.g.

Default date format – Year, Month, Day
dateFormat : ‘yy-mm-dd’,

Month, Day, Year
dateFormat : ‘mm-dd-yy’,

Day, Month, Year
dateFormat : ‘dd-mm-yy’,

Day, Month, Year + Show the button panel

dateFormat : 'dd-mm-yy', showButtonPanel: true,

More information about the datepicker options can be found here:

Examples: http://jqueryui.com/datepicker/
API Reference: http://api.jqueryui.com/datepicker/

Hint: Use the form importer!

Since it’s a lookup field the value of the options has to be SalesForce’s internal id, not the value you’d think it would be. Otherwise when Jane Doe gets married and becomes Jane Smith you’d break all the links to her user.

Basically, you need to generate a Web to Lead form in Salesforce and grab the option values from the HTML it generates.

e.g.

Find the lookup field. This is the bit you’re looking for:
Joe Schmoe
Jane Doe
…

00Nd0000007p1Ej (just an example) is the SF internal ID for that choive. Enter that as the value in your pick list field options like this:

00Nd0000007p1Ej:Joe Schmoe|00Nd0000007p1aB:Jane Doe

The lead source supports using %URL% as the lead source (which will be replaced with the form embed url), but SF inexplicably limits the lead source to 40 characters.

Here’s how to route around that:

/* How to use: 1. Create a custom URL field at SalesForce (or Text field that holds more than 255 characters if you desire). A URL field makes it clickable in the lead detail view(s). 2. Replace URL_CUSTOM_FIELD_NAME below with the name of the custom field you setup in SalesForce,    it will be something like EmbedUrl__c 3. Add a hidden field to each form with the same field name (e.g. "EmbedUrl__c") 4. Profit */  add_filter( 'salesforce_w2l_field_value', 'salesforce_w2l_field_embedurl', 10, 3 ); function salesforce_w2l_field_embedurl( $val, $field, $form ){      // Target a specific field on all forms     if( $field == 'URL_CUSTOM_FIELD_NAME' )          $val = esc_url("http://".$_SERVER['HTTP_HOST'].$_SERVER['REQUEST_URI']);      return $val;  }

	<?php

	/*
	How to use:
	1. Create a custom URL field at SalesForce
	2. Replace URL_CUSTOM_FIELD_NAME below with the name of the custom field you setup in SalesForce,
	it will be something like EmbedUrl__c
	3. Add a hidden field to each form with the same field name (e.g. "EmbedUrl__c").
	4. Make sure the hidden field is enabled (or it won’t be output with the form/get filled/be sent to SF).
	5. Profit
	*/

	add_filter( 'salesforce_w2l_field_value', 'salesforce_w2l_field_embedurl', 10, 3 );
	function salesforce_w2l_field_embedurl( $val, $field, $form ){

	// Target a specific field on all forms
	if( $field == 'URL_CUSTOM_FIELD_NAME' )
	$val = esc_url("http://".$_SERVER['HTTP_HOST'].$_SERVER['REQUEST_URI']);

	return $val;

	}

view raw

EmbedUrl.php

hosted with ❤ by GitHub

Yes. Be careful — that’s there to remind you that the plugin doesn’t do much without one.

Add this to functions.php or a custom plugin (see other notes for more detailed instructions):

add_filter( 'salesforce_w2l_show_admin_nag_message', '__return_false', 10, 1 );

Contributors and developers

“Brilliant Web-to-Lead for Salesforce” is open source software. The following people have contributed to this plugin.

Nick Ciske

brilliantplugins

Free Version

WPS

6.81

Average

Ratings

4.4 out of 5 | 38

Version

2.7.3.9

Last updated

4 years ago

Active installations

2,000+

WordPress version

5.9.16 or higher

PHP version

7.4 or higher

Languages

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Brilliant Web-to-Lead for Salesforce Review - In-Depth Analysis

Performance Overview

What It Does

Comparing to Alternatives

User Sentiment Analysis

Who Should Use This?

Pricing & Value

Final Verdict

Other Notable Features

Screenshots

FAQ

Contributors and developers

Ratings

Reviews (38)

Sort by:

Contributors & Developers

Interested in development?

Changelog

Security Status

Secure

No Unpatched Vulnerabilities

Known Vulnerabilities (2)

Previous Versions

WPS

6.81

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