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Image Optimizer – Optimize Images and Convert to WebP or AVIF

By Elementor

Performance & Optimization / Image Optimization & Compression

Image Optimizer – Optimize Images and Convert to WebP or AVIF Review - In-Depth Analysis

Optimize images by resizing, compressing, and converting to WebP or AVIF formats. Enhance your WordPress site's performance with bulk or individual image optimization.

Performance Overview

WPS Score

6.83/10

User Rating

1.6/5 (based on 73+ reviews)

Active Installations

1,000,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

Image Optimizer is a user-friendly WordPress plugin designed to reduce image sizes through effective compression and resizing techniques while preserving high image quality. It supports various formats including JPEG, PNG, WebP, AVIF, and GIF.

This plugin ensures faster loading times and an enhanced user experience by optimizing images, which can improve Core Web Vitals and search engine rankings. With advanced algorithms, you can fine-tune images to reduce file sizes while maintaining quality using either lossless or lossy compression.

Image Optimizer allows background optimization, bulk or individual image processing, and automatic optimization upon upload. Users can set a maximum pixel width for resizing and choose to clear EXIF metadata to further reduce image size. The plugin also offers the ability to backup and restore original images, and convert images to efficient formats like WebP and AVIF for improved web performance.

Comparing to Alternatives

Image Optimizer offers basic image compression and conversion to WebP or AVIF formats, positioning itself among several similar plugins. Here is how it stacks up against some popular alternatives.

Top alternatives

QuickWebP – Compress / Optimize Images & Convert WebP | SEO Friendly ( WPS: 6.74)
Plus WebP or AVIF ( WPS: 6.63)
Kraken.io Image Optimizer ( WPS: 6.98)

Strengths

Supports conversion to modern image formats like WebP and AVIF.
Simple setup process suitable for basic optimization needs.
Free to use without a paid upgrade option.

Weaknesses

Reported to cause site layout issues and conflicts with WordPress admin.
Optimization speed can be slow compared to competitors.
Lacks advanced features and customization options found in premium plugins.
Limited support and no refund policy for paid credits, causing user dissatisfaction.

User Sentiment Analysis

User feedback reveals a mix of appreciation for the plugin's core functionality and frustration over technical issues and business practices.

Positive highlights

"Ottimizzazione e conversione in webp molto buona" - Filippo Battaiola
"All media optimised in one click" with significant space savings - tomz99
Great for agencies managing large image databases - benatmb
Easy setup and decent compression results - riana71
Stable performance reported by some long-term users - jedymaster

Common complaints

Plugin causing site layout and WordPress admin crashes.
Bulk optimization often fails or is very slow.
Aggressive push towards paid features with limited free quota.
No refund policy and poor customer support experiences.
Errors and broken functionality after updates.

Weaknesses

Technical instability leading to broken site elements.
Unclear or misleading credit usage and upgrade prompts.
Lack of transparency and responsiveness in support.
Limited effectiveness on large image libraries without paid credits.

Who Should Use This?

Best for

Users seeking a free, straightforward plugin for basic image optimization and conversion to WebP or AVIF formats without needing advanced features.

Not ideal for

Websites with large image libraries or users requiring reliable bulk optimization, advanced customization, and responsive support should consider more robust alternatives.

Pricing & Value

Free version includes

The plugin is free and includes basic image compression and conversion to WebP and AVIF formats with a limited quota for free optimizations.

Final Verdict

Image Optimizer provides essential image compression and next-gen format conversion at no cost, making it suitable for simple use cases.

However, significant technical issues, limited support, and aggressive monetization tactics detract from the overall user experience, especially for sites with extensive image needs.

Other Notable Features

Here are a few other notable features of this free Image Optimizer – Optimize Images and Convert to WebP or AVIF plugin.

Image optimization

Image compression

Convert AVIF

Convert WebP

Performance

Screenshots

FAQ

Absolutely. Image Optimizer by Elementor is a stand-alone WordPress plugin that can be used to optimize images for any or all of your WordPress websites.