This plugin allows you to seamlessly sync your WooCommerce product feed with Google, making your products visible to millions of potential customers. The setup process is quick and straightforward, taking only five minutes.
With this integration, you can grow your business by utilizing Google Ads, receiving $500 in ad credit when you spend your first $500 on Google Ads within 60 days. This offer helps you kickstart your advertising efforts.
The plugin features an API-integrated Product Sync that links your WooCommerce store data to Google, ensuring real-time updates for prices, promotions, and inventory. You will have all the tools you need to manage your store effectively in one place.
Launch targeted Google Ads campaigns to reach high-intent customers. The Performance Max campaign feature utilizes Google AI to optimize your ad placements and bidding strategies based on your unique business insights.
Additionally, the Google tag feature enables conversion tracking, providing you with valuable insights to improve your advertising strategies. You can easily adjust product listings and leverage enhanced conversions for better measurement accuracy.
Other Notable Features
Here are a few other notable features of this free
Google for WooCommerce plugin.
Google Ads
Product Feed
WooCommerce integration
FAQ
Google Merchant Center is like a digital storefront for your products on Google. It’s where you upload and manage information about your products, like titles, descriptions, images, prices, and availability. This data is used to create product listings that can appear across Google.
By syncing your product information to Google Merchant Center, your products can appear in relevant Google searches, Shopping tab, image searches, and even on other platforms like YouTube. When running Performance Max campaigns, Google Merchant Center ensures that shoppers see the most up-to-date and accurate information about your product feed, reducing confusion and improving the chances of a purchase.
To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google for WooCommerce. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable it. Learn more about managing promotions for Google for WooCommerce. This feature is currently available in Australia, Canada, Germany, France, India, the United Kingdom, and the United States.
Product Sync is a feature fully integrated into WooCommerce’s management platform that automatically lets you sync your product feed to Google Merchant Center. It will sync all your WooCommerce product data, and you can also add or edit products individually or in bulk. To ensure products are approved by Google, check that your product feed includes the following information:
General product information
Unique product identifiers
Data requirements for specific categories (auto-assigned by Google):
Apparel & Accessories
Media
Books
You can manage and edit all of your products and your Google Ads campaigns right from your WooCommerce dashboard and on the WooCommerce Mobile App.
Once you start running a Performance Max campaign, your approved products will reach more shoppers to help grow your business by being shown on Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.
Performance Max campaigns help you combine your expertise with Google AI to reach your most valuable customers and drive sales. Just set your goals and budget and Google AI will get your ads seen by the right customers at the right time across Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.
Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. To get the best results and ensure your products reach the right customers, we recommend starting with the suggested Google for WooCommerce minimum daily budget for your Performance Max campaign. This helps jumpstart your campaign and drive early conversions. You can always adjust your budget later as you see what works best for your business.
Yes, you can run both at the same time, and we recommend you do! Once you sync your store it’s automatically listed on Google, so you can choose to run a paid Performance Max campaign as soon as you’d like. In the US, advertisers who sync their products to Google and run Google Ads Performance Max campaigns have seen an average of over 50% increase in clicks and over 100% increase in impressions in both their product listings and their ads on the Shopping tab.
With Google for WooCommerce, you can serve the best-performing ads more often, by using Google AI to pull headlines, images, product details, and more from your product feed and find more relevant customers. Your campaigns will learn and optimize in real time – to help deliver better performance and boost your ROI.
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.
Multi-Country Advertising enables you to create a single Google Ads campaign that targets multiple countries at once. Google for WooCommerce automatically populates eligible countries from your Google Merchant Center account into the plug-in ads campaign creation flow.
If you created a campaign before this feature launched, you’ll need to create a new campaign to target new countries with Multi-Country Advertising. Learn more.
Identify the best performing targeted countries with the help of Google AI, to make your ads reach the right shoppers at the right time.
You can only select the countries that you’re targeting on Google Merchant Center. Your target countries must be eligible for both Google Merchant Center and Google Ads.
To allow your products to appear in all relevant locations, make sure you’ve correctly configured your shipping for countries where your products can be delivered. Keep in mind that shipping services can cover multiple countries. Learn more about multi-country shipping.
Contributors and developers
“Google for WooCommerce”
is open source software. The following people have
contributed to this plugin.
After some problems on connecting Google Merchant account, we found solution… Thanks for their suggestions and help.
ercanbora
November 7, 2025
|
1 reply
Persevere and Prevail – Finally it works!
Google for WooCommerce worked at first, but products and my Merchant Centre account were flagged for misrepresentation. Fixes required updating product attributes in both WooCommerce and Merchant Centre, plus adding missing webpage data. The plugin often showed inconsistent errors and synced slowly, but once attributes and account issues were resolved, flags cleared. Tools like Google’s Rich Results Test and Search Console helped. After verification, both Merchant Centre and WooCommerce now show green lights. In my experience, the problems stemmed more from Google than the plugin, though results may vary.
discombobulated2
November 25, 2025
|
2 replies
PHP errors
Guery Monitor plugin reports that “Google for WooCommerce” is slowing down our website and reporting errors. PHP errors.
We had an initial issue with the plugin but the support helped us work our way through and it is working perfectly. Thank you for your support.
sociallyfound
December 24, 2025
|
1 reply
Unsafe Website Domain
My site was flagged for Unsafe Website Domain, which was a false flag – it was resolved quickly on search console but now my merchant account cannot get out of this endless loop of getting cleared of this unsafe domain and getting suspended again. I reached out to google merchant support and they said: As it turns out, your Merchant Center account is linked to a 3P Storebuilder as your Product Management provider. Due to the nature of the integration between the service provider and Google Merchant Center, all changes leading to a resolution should be executed via the Product Management platform, therefore Google is limited in providing support. Our agents do not have visibility on how to guide you through this process in order to provide resolution and thus, we recommend that you reach out directly to your 3P storebuilder. I’ve already tried to uninstall the plugin, reconnect to merchant account, my last solution is to uninstall the plugin and try via a spreadsheet
Ricky Poon
December 24, 2025
|
1 reply
Absolute disaster for plugin
There is one task this plugin is supposed to do and it doesn’t do at all.
My site was flagged for Unsafe Website Domain, which was a false flag – it was resolved quickly on search console but now my merchant account cannot get out of this endless loop of getting cleared of this unsafe domain and getting suspended again. I reached out to google merchant support and they said: As it turns out, your Merchant Center account is linked to a 3P Storebuilder as your Product Management provider. Due to the nature of the integration between the service provider and Google Merchant Center, all changes leading to a resolution should be executed via the Product Management platform, therefore Google is limited in providing support. Our agents do not have visibility on how to guide you through this process in order to provide resolution and thus, we recommend that you reach out directly to your 3P storebuilder. I’ve already tried to uninstall the plugin, reconnect to merchant account, my last solution is to uninstall the plugin and try via a spreadsheet
Ricky Poon
December 24, 2025
|
1 reply
Absolute disaster for plugin
There is one task this plugin is supposed to do and it doesn’t do at all.
jtomppo
December 21, 2025
|
1 reply
Incorrect sync
Google for WooCommerce is not syncing my product attributes correctly. Wrong images in GMC, it’s telling me that some attributes (size, color) are missing even though they are not. GMC is just a lot of work but no results.Besides, it interferes with Google Tag Manager outputting duplicate events. I do not recommend this plugin.