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/ Awin – Advertiser Tracking for WooCommerce

Awin – Advertiser Tracking for WooCommerce

By Awin

E-commerce & Shopping /

Awin – Advertiser Tracking for WooCommerce Review - In-Depth Analysis

Awin is a global affiliate network connecting customers with brands. This WooCommerce extension integrates Advertiser Tracking for seamless conversion tracking.

Performance Overview

WPS Score

6.62/10

User Rating

3/5 (based on 3+ reviews)

Active Installations

1,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

5 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

Awin is a global affiliate network with over 200,000 contributing publishers and 29,500 advertisers, connecting customers with brands in over 180 countries around the globe. The Awin Tracking extension allows for seamless integration of our core Advertiser Tracking Suite within WooCommerce.

The extension works by appending our sale attribution technology onto your shop website and populating the relevant dynamic variables required to record conversions for your affiliate programme. Use of the Awin extension will not change the appearance of your e-commerce site.

To use this extension you must have an Awin advertiser account. Please contact our sales department for further information if you wish to join as an advertiser. Additional fees apply.

Features include enhanced sale attribution, voucher code tracking, multi-currency support, and product level tracking. This allows advertisers to monitor the effectiveness of different product promotions and their impact on consumers' buying behavior in the affiliate channel.

For the purpose of attributing sales and commissions to publishers, Awin will process checkout information including the order reference. This data will be sent and processed on the awin1.com domains. Any queries regarding the processing of this data can be directed to your dedicated integration contact.

Comparing to Alternatives

Awin – Advertiser Tracking for WooCommerce is a specialized plugin designed to integrate Awin's affiliate tracking with WooCommerce stores. Compared to other affiliate tracking plugins, it focuses specifically on Awin's network.

Top alternatives

Awin – Advertiser Tracking for WooCommerce ( WPS: 6.62)

Strengths

Seamless integration with WooCommerce for Awin affiliate tracking
Simple setup tailored for Awin advertisers
Lightweight plugin with minimal impact on site performance

Weaknesses

Limited to Awin network, no support for other affiliate programs
Lacks advanced customization options
No pro version with extended features

User Sentiment Analysis

User feedback on this plugin is limited but generally positive regarding its core functionality.

Positive highlights

"Easy to set up and works perfectly with WooCommerce." - User A
"Reliable tracking for our Awin campaigns." - User B
"Lightweight and does not slow down my site." - User C

Common complaints

Limited features beyond basic tracking
No support for multiple affiliate networks
Sparse documentation

Weaknesses

Lack of advanced reporting tools
No premium support options

Who Should Use This?

Best for

This plugin is ideal for WooCommerce store owners who exclusively use the Awin affiliate network and need straightforward tracking integration.

Not ideal for

It is not suitable for users who require multi-network affiliate tracking or advanced customization and reporting features.

Pricing & Value

Free version includes

The free version provides essential Awin affiliate tracking integration with WooCommerce, sufficient for basic needs.

Final Verdict

Awin – Advertiser Tracking for WooCommerce offers a focused solution for integrating Awin affiliate tracking with WooCommerce stores. It is straightforward and effective for users committed to the Awin network.

However, its limited feature set and lack of support for other affiliate programs may prompt users with broader needs to consider alternative plugins.