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AdRoll for WooCommerce Stores

By AdRoll

E-commerce & Shopping /

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

AdRoll for WooCommerce Stores Review - In-Depth Analysis

Connect your WooCommerce store to AdRoll for effective display, social media, and email campaigns. Manage all marketing efforts from one platform.

Performance Overview

WPS Score

6.77/10

User Rating

2.5/5 (based on 10+ reviews)

Active Installations

600+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

AdRoll is a marketing and advertising platform that enables brands to launch and manage display, social media, and email campaigns easily. It collaborates with over 22,000 companies to attract new customers, engage existing customers, and grow revenue.

Key features include cost-effective display ads, retargeting ads to bring back shoppers, and brand awareness ads that target new customers through various methods. AdRoll also provides ad integrations that allow for consistent and automated campaigns across multiple channels.

Email marketing is enhanced with a drag-and-drop builder for automated campaigns. The platform tackles common challenges like cart abandonment with marketing automation recipes. AdRoll's reporting and analytics tools help users understand their marketing performance across all channels.

The AdRoll for WooCommerce plugin automatically tags your site for valuable shopper behavior data and allows for dynamic ads and emails using your store’s product feed. It also enables conversion tracking to measure sales and revenue from campaigns.

Comparing to Alternatives

AdRoll for WooCommerce Stores currently has no close direct alternatives in its category, making it a unique option for users seeking integrated remarketing solutions within WooCommerce.

Top alternatives

Strengths

Integrates remarketing features directly into WooCommerce stores.
Offers helpful customer support as noted by some users.
Easy to add and set up according to positive reviews.
Includes a pro version with additional features.
No known security vulnerabilities reported.

Weaknesses

Frequently reported connection and setup issues.
Plugin appears to be poorly maintained or nearly abandonware.
Redirect loops during setup frustrate users.
Limited or no updates leading to compatibility concerns.

User Sentiment Analysis

User reviews are mixed but lean negative, with 60% of ratings at 1 or 2 stars indicating significant dissatisfaction, primarily due to functionality and support issues.

Positive highlights

'Ideal plugin for remarketing' with great results and easy setup (pandalondon).
'Very Helpful Customer Support' praised for responsiveness (heavydutymostg).
Support team helped resolve issues despite initial problems (nimonogi).

Common complaints

Plugin does not work out of the box and fails to complete setup.
Redirect loops prevent successful connection to AdRoll dashboard.
Plugin appears abandoned with little to no support.
Fails to connect to sites despite troubleshooting efforts.

Weaknesses

Unreliable connection and setup process.
Lack of ongoing maintenance and updates.
User frustration with incomplete integration.
Support, while helpful, cannot fully resolve core plugin issues.

Who Should Use This?

Best for

Users who want a direct integration of AdRoll remarketing with WooCommerce and are willing to troubleshoot or seek support for setup issues.

Not ideal for

Users seeking a reliable, plug-and-play solution or those who require consistent plugin updates and robust support should consider other options or manual integration.

Pricing & Value

Free version includes

The free version provides basic integration of AdRoll remarketing features within WooCommerce stores.

Pro version

The pro version likely includes enhanced features and support, although specific premium features are not clearly detailed.

Final Verdict

AdRoll for WooCommerce Stores offers a unique integration for remarketing but suffers from significant usability and maintenance issues, as reflected in its low user ratings and frequent complaints about setup failures. While customer support is praised, it does not fully compensate for the plugin's functional shortcomings.

Given the lack of direct alternatives, users must weigh the benefits of integrated remarketing against the risk of ongoing technical difficulties. Those needing a stable, hassle-free solution may want to explore manual integration or other tools, while others willing to invest time in troubleshooting might find value here.

Other Notable Features

Here are a few other notable features of this free AdRoll for WooCommerce Stores plugin.

Ads

Advertising

Marketing

Retargeting

Social Media

FAQ

Log into your WordPress account
Navigate to the “Plugin” page
Search for “AdRoll” in the “Search plugins…” box on the right-hand side
Click the “Install Now” button next to the AdRoll result
Once installed, click the “Activate” button
If you already have an AdRoll account, select “Click here to continue your setup”. If you do not have an AdRoll account, select “…you can create one for free here”