/ Plugin Category

/ E-commerce & Shopping

/ Shopping Cart & Checkout

/ Tracking Code Manager

Tracking Code Manager

By Data443 Risk Mitigation, Inc.

E-commerce & Shopping / Shopping Cart & Checkout

Tracking Code Manager Review - In-Depth Analysis

Manage all your tracking codes and conversion pixels in one place. Compatible with major platforms like Facebook Ads and Google Adwords.

Performance Overview

WPS Score

6.81/10

User Rating

4.1/5 (based on 58+ reviews)

Active Installations

90,000+

Update Frequency

Below Average It is calculated using the weighted average of same category plugins.

Security Score

4.5 / 10 (Low Risk) It is calculated using the weighted average of all versions.

What It Does

Tracking Code Manager is a plugin that gives you the ability to manage all third-party tracking codes and scripts in one single interface.

This plugin allows you to place codes on any page and location with complete freedom, maintaining compliance with worldwide privacy laws. You can segment pixel tracking and block by country or location as needed.

Quickly add custom codes for platforms like Google Analytics, Facebook Custom Audiences, and many others. This plugin detects your e-commerce plugin automatically, allowing you to track conversions easily.

Forget about the hassle of updating tracking codes directly in theme files. With Tracking Code Manager, you can manage your codes externally, reducing the risk of losing important tracking during updates.

Comparing to Alternatives

Tracking Code Manager is a straightforward plugin designed to simplify the insertion of tracking codes across WordPress sites. Compared to other similar tools, it offers a focused feature set with ease of use.

Top alternatives

Tracking Code Manager

Strengths

Simple and intuitive interface for adding tracking codes.
Supports insertion on pages, posts, and custom post types.
Works well with WooCommerce for tracking conversions.
Reasonably priced Pro version with enhanced features.
Positive user feedback on ease of use and reliability.

Weaknesses

License terms can be confusing regarding updates and support.
Limited options for code placement, such as no footer insertion in free version.
Some users report access issues after license expiration.
Lacks some advanced targeting features found in competitors.

User Sentiment Analysis

User comments reveal a generally positive reception with some concerns about licensing and feature limitations.

Positive highlights

"Simple to use and works as promised" - eurotunes
"Very reasonably priced Pro version" - touchdowntech
"One of my favorite tools on my tool belt of WordPress plug-ins!" - eddygk
"Excelente plugin, práctico y muy fácil de usar" - jcalcagni2008
"Excelente y facil de usar" - planetaweb

Common complaints

License described as single-site but functions like a subscription.
Loss of access to option panel after license expiration.
Lack of footer code insertion option.
Limited communication from support regarding licensing issues.

Weaknesses

Confusing license renewal and update policy.
Restricted plugin functionality post-license expiration.
Limited code placement flexibility.
Support responses can be unhelpful regarding licensing concerns.

Who Should Use This?

Best for

Users seeking a simple, reliable plugin to manage tracking codes on WordPress sites without complex configurations.

Not ideal for

Those needing advanced targeting options, flexible code placement like footer insertion, or clear perpetual license terms may find this plugin limiting.

Pricing & Value

Free version includes

The free version allows basic insertion of tracking codes on pages, posts, and custom post types, suitable for simple tracking needs.

Pro version (29 - 79 USD / year)

The Pro version offers enhanced features such as support for WooCommerce tracking, additional placement options, and premium support, available under a yearly license.

Final Verdict

Tracking Code Manager is a user-friendly plugin that effectively handles basic tracking code management with positive user feedback on its simplicity and functionality.

However, potential buyers should be aware of the licensing model and limited advanced features, making it best suited for users with straightforward tracking requirements.

Other Notable Features

Here are a few other notable features of this free Tracking Code Manager plugin.

tracking code management

conversion pixels

e-commerce tracking

Screenshots

FAQ

You can report security bugs through the Patchstack Vulnerability Disclosure Program. The Patchstack team helps validate, triage and handle any security vulnerabilities. Report a security vulnerability.