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PrettyLinks – Affiliate Links, Link Branding, Link Tracking, Marketing and Stripe Payments Plugin

By Blair Williams

E-commerce & Shopping / Digital Products & Downloads

PrettyLinks – Affiliate Links, Link Branding, Link Tracking, Marketing and Stripe Payments Plugin Review - In-Depth Analysis

PrettyLinks is a powerful link management plugin for WordPress. It allows users to create, track, and share branded shortlinks. With PrettyPay, users can also accept payments through Stripe.

Performance Overview

WPS Score

7/10

User Rating

4.8/5 (based on 1311+ reviews)

Active Installations

300,000+

Update Frequency

Outstanding It is calculated using the weighted average of same category plugins.

Security Score

5.87 / 10 (Medium Risk) It is calculated using the weighted average of all versions.

What It Does

PrettyLinks helps you shrink, beautify, track, manage and share any URL on or off of your WordPress website. Create links that look how you want using your own domain name!

PrettyLinks enables you to shorten links using your own domain name. In addition to creating clean links, PrettyLinks tracks each hit on your URL and provides a full, detailed report of where the hit came from, the browser, OS, and host. PrettyLinks is a killer plugin for people who want to clean up their affiliate links, track clicks from emails, or generally increase the reach of their website.

PrettyLinks now comes with PrettyPay. PrettyPay enables you to make one-click payments with Stripe to sell e-books, courses, downloads, subscriptions, and really, anything from your domain name and brand. Share your PrettyPay links and start selling anywhere—instantly!

With features like customizable URLs, detailed tracking, and one-click link sharing, PrettyLinks makes link management easy and efficient. Users can also generate customizable reports to analyze link performance.

Comparing to Alternatives

Pretty Links stands out among link management plugins by offering comprehensive link branding, tracking, and marketing features integrated within WordPress.

Top alternatives

Simple URLs – Link Cloaking, Product Displays, and Affiliate Link Management ( WPS: 6.72)
BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager ( WPS: 6.83)
ThirstyAffiliates – Affiliate Links, Link Branding, Link Tracking & Marketing Plugin ( WPS: 6.9)

Strengths

Integrated link tracking and click analytics within WordPress dashboard
Easy link branding and cloaking capabilities
Supports affiliate marketing and Stripe payments
User-friendly interface suitable for beginners
Ability to update links globally from a single location

Weaknesses

Basic analytics compared to some competitors
Regular admin popups can be intrusive
Limited customization options in free version
Some users find the clicks page too simplistic

User Sentiment Analysis

User feedback highlights the plugin's ease of use and effective link tracking, though some express concerns about interface simplicity and promotional popups.

Positive highlights

'Love being able to track clicks' – markmelch
'Such a good tool, and so easy to use!' – rebelinc
'Very easy to work with.' – betterlifewithlorin
'I have everything I need within my WordPress Dashboard.' – mark5618
'Very simple and easy to use. Informative and helpful for my business.' – marlene23

Common complaints

Nagging admin popups requesting reviews or promoting sales
Clicks analytics page is very basic and limited
Some users desire more advanced reporting features

Weaknesses

Popups can detract from user experience
Analytics features may not satisfy power users
Limited free version features compared to pro

Who Should Use This?

Best for

Users seeking an easy-to-use WordPress plugin for affiliate link management, link cloaking, and basic click tracking integrated within their site.

Not ideal for

Those requiring advanced analytics or extensive customization might find Pretty Links' features somewhat limited and may prefer more robust alternatives.

Pricing & Value

Free version includes

The free version offers essential link cloaking, basic click tracking, and link management features sufficient for many users.

Pro version

The premium version adds advanced tracking, automation, additional link types, and integration with Stripe payments, enhancing marketing capabilities.

Final Verdict

Pretty Links is a reliable and user-friendly plugin ideal for affiliate marketers and website owners who want to manage and track links directly within WordPress. Its straightforward interface and core features make it accessible for beginners.

While the free version covers fundamental needs, the pro upgrade unlocks valuable marketing tools. However, users seeking deep analytics or minimal interruptions should consider the impact of popups and basic reporting before committing.

Other Notable Features

Here are a few other notable features of this free PrettyLinks – Affiliate Links, Link Branding, Link Tracking, Marketing and Stripe Payments Plugin plugin.

Affiliate Links

Link Tracking

Payments

Screenshots

FAQ

PrettyLinks is particularly useful to affiliate marketers. It helps them to clean up, brand, group, organize, and track their links. In addition to affiliate marketing, PrettyLinks is also useful to bloggers, podcasters, merchants, social media marketers, and anyone else who wants to easily take control of their link strategy.

Contributors and developers

“PrettyLinks – Affiliate Links, Link Branding, Link Tracking, Marketing and Stripe Payments Plugin” is open source software. The following people have contributed to this plugin.