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Mailchimp for WooCommerce

By Mailchimp

E-commerce & Shopping /

Mailchimp for WooCommerce Review - In-Depth Analysis

Connect your WooCommerce store to Mailchimp for effective e-commerce marketing. Track sales, send targeted emails, and recover abandoned carts effortlessly.

Performance Overview

WPS Score

7.1/10

User Rating

4/5 (based on 725+ reviews)

Active Installations

200,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

4 / 10 (Low Risk) It is calculated using the weighted average of all versions.

What It Does

Join the 17 million customers who use Mailchimp, the world's largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it's completely free.

This plugin allows you to sync to your Audience in Mailchimp with purchase data. You can sync new subscribers to your Audience when they create an account and opt-in. Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. Showcase product recommendations and track and segment customers based on purchase history and frequency.

View detailed data on your marketing performance in your Mailchimp Dashboard. Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers. Automatically embed a pop-up form that converts your website visitors to subscribers.

Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block. Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience. This plugin is WPML compatible.

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp. You can run this new integration at the same time as your current WooCommerce integration for Mailchimp.

Comparing to Alternatives

Mailchimp for WooCommerce integrates WooCommerce stores with Mailchimp's email marketing platform. When compared to other plugins offering similar functionality, it has distinct advantages and drawbacks.

Top alternatives

Strengths

Seamless integration with Mailchimp's marketing tools.
Supports syncing WooCommerce customer and order data.
Free to use without a paid upgrade.
Official plugin maintained by Mailchimp.
Simple setup for basic email marketing needs.

Weaknesses

Reported issues with subscriber status updates causing unintended unsubscriptions.
Limited support responsiveness and assistance.
Occasional disconnection problems requiring re-authentication.
Lacks advanced automation testing features found in alternatives.

User Sentiment Analysis

User feedback highlights both useful features and significant issues affecting the plugin's reliability and support.

Positive highlights

"Seamless integration with Mailchimp's dashboard." - WebUpp
"Free plugin that covers basic email marketing needs." - batman36
"Good for syncing WooCommerce data to Mailchimp." - eddio

Common complaints

Subscribers being unsubscribed incorrectly during checkout.
Plugin disconnects frequently, causing repeated email sends.
Poor and unhelpful support experience.
Test email functionality does not work as expected.
Support forum moderation discourages user feedback.

Weaknesses

Unintended subscriber status changes leading to loss of contacts.
Inadequate handling of opt-in checkbox logic violating some regional laws.
Support responses are inconsistent and sometimes dismissive.
Plugin stability issues causing operational disruptions.

Who Should Use This?

Best for

Small to medium WooCommerce store owners who want a free, straightforward way to connect their store with Mailchimp for basic email marketing and customer data syncing.

Not ideal for

Users requiring robust automation features, reliable subscriber management, or responsive support may find this plugin lacking and should consider alternatives or third-party integrations.

Pricing & Value

Free version includes

The free version offers core integration features including syncing WooCommerce customers and orders with Mailchimp, basic email marketing capabilities, and automated list updates without any cost.

Final Verdict

Mailchimp for WooCommerce provides essential integration between WooCommerce and Mailchimp at no cost, making it accessible for users starting with email marketing.

However, persistent bugs affecting subscriber status, unstable connections, and poor support diminish its reliability, prompting users with advanced needs or concerns about data integrity to explore alternative solutions.

Other Notable Features

Here are a few other notable features of this free Mailchimp for WooCommerce plugin.

Ecommerce

Mailchimp

Workflows

FAQ

Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
If double opt-in is enabled, customers will only be subscribed to your Audience if they approve the subscription from the confirmation email that is sent.