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Tracking Script Manager

By JHipkin

Site Administration & Utilities / URL Redirects & 301 Management

Reviewed by Omar Dabbas

Trusted WordPress expert with 20+ years of experience evaluating plugins for the WP ecosystem.

Tracking Script Manager Review - In-Depth Analysis

Manage tracking tags and scripts in WordPress easily. Add, update, reorder, or delete scripts as needed.

Performance Overview

WPS Score

6.76/10

User Rating

4.1/5 (based on 7+ reviews)

Active Installations

2,000+

Update Frequency

Average It is calculated using the weighted average of same category plugins.

Security Score

1 / 10 (Very Low Risk) It is calculated using the weighted average of all versions.

What It Does

Tracking Script Manager lets you manage tracking scripts in WordPress, including tags, schema markup, javascript, or any other script. For example, analytic scripts, including Google Analytics, are easy to manage using Tracking Scripts Manager.

Scripts can be added to the header, footer, or after the body tag. The after-body tag placement may require an update to your theme files. See the plugin’s page for more information.

A script can appear globally or on specific pages or posts. Tracking Script Manager helps you manage advertising tags, social media tracking and retargeting scripts, conversion pixels, Facebook and AdWords pixels, schema markup, javascript, and scripts for marketing automation, e-commerce, or any other desired action.

We added the ability to control when a script expires with this version, which is helpful for ad campaign scripts.

Comparing to Alternatives

Tracking Script Manager offers a straightforward solution for managing tracking scripts but faces competition from several similar plugins that provide script management with varying features.

Top alternatives

Strengths

Easy to globally include tracking parameters quickly
Simple and efficient interface
Good for adding scripts to specific pages
No known security vulnerabilities
Lightweight with minimal risk

Weaknesses

Occasional deletion or disappearance of scripts reported
Does not support adding scripts to endpoints like WooCommerce thank you pages
Limited advanced features compared to some alternatives
No pro version with extended capabilities

User Sentiment Analysis

With a majority of 5-star ratings and a small number of low ratings, users generally appreciate the plugin's simplicity and effectiveness, though some reliability issues have been noted.

Positive highlights

"Within minutes after adding this plugin to our site, we were easily able to globally include tracking parameters." — jbrannegan
"Great Plugin for Pages but Not Endpoints" — kennkelly
Users praise its straightforward and efficient functionality
Appreciated for ease of use on specific pages
Positive feedback on quick setup and global script inclusion

Common complaints

Tracking scripts sometimes get deleted unexpectedly
Script sections appear blank in the backend despite scripts working on frontend

Weaknesses

Reliability issues with script persistence
Lack of support for endpoint script insertion
No advanced targeting or scheduling features
No premium support or updates through a pro version

Who Should Use This?

Best for

Users who need a simple and quick way to add tracking scripts to specific pages without complex requirements.

Not ideal for

Those needing reliable script management for dynamic endpoints or advanced features like WooCommerce endpoint support or scheduled script deployment.

Pricing & Value

Free version includes

The free version offers basic script management capabilities sufficient for adding scripts to pages globally or individually.

Final Verdict

Tracking Script Manager is a lightweight and easy-to-use plugin ideal for users who want to quickly add tracking scripts to their WordPress pages. It has a strong positive reception for its simplicity and effectiveness, with no known security vulnerabilities, making it a safe choice for basic needs.

However, it falls short in reliability and advanced functionality, such as support for WooCommerce endpoints or script persistence, which may lead some users to consider alternative plugins with more robust features. Its lack of a pro version limits options for users seeking premium enhancements.

Other Notable Features

Here are a few other notable features of this free Tracking Script Manager plugin.

tag management

tracking scripts

analytics scripts

Screenshots

FAQ

You can add a script by navigating to the Tracking Scripts Manager menu in the sidebar, and selecting Add New Tracking Script.

To use the body script location, you will need to add a line of PHP to directly after the opening <body> tag in your theme’s files. Typically this can be found in header.php but can vary theme to theme.

<?php do_action('wp_body_open'); ?>

After that line is added to your theme, when creating or editing a script; you can select the “After <body>” script location for that script to appear.